As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Responsible for development of business plans, preparing and organizing marketing campaigns for different loan products and supporting the digital enhancement to achieve pre-set objective and business goal.
Responsibilities
Plan, design and execute business plans, marketing strategies and promotion campaigns for consumer loan products to achieve pre-set objective
Driving client acquisition, attrition management and portfolio management to maximize product revenue
Devise online strategies to improve channel efficiency, application effectiveness with digital marketing support to drive New to Bank customers and Online Channel acquisition
Launch of new product and product revamp, product management
Design and re-engineer customer onboarding journey via digital platform. Drive the launch of new digital initiatives in terms of end-to-end service development
Website maintenance and SEO Optimization
Co-ordinate and work with Technology Division and external vendors to enhance the mobile app acquisition platform
Monitor and evaluate the effectiveness of marketing programs, oversee the performance of alliance partners
Support team head to contribute to achievement of acquisition targets, product financial performance as well as overall business strategy
Driving efficiency improvement through Process Improvement
Ensure compliance with regulatory requirements and internal policies
Requirements
Degree holder or equivalent
Minimum 8-10 years solid experience in Consumer Loans
Knowledge in management, good communication skill and excellent command of Chinese and English
Proactive, with excellent business and marketing sense and able to drive initiatives independently
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
