Your Role
· Plan and execute integrated marketing campaigns and activities.
· Collaborate with internal stakeholders on creative design and production, website updates, and engagement initiatives.
· Support the planning, execution, and on-site management of physical events and activations.
· Work closely with media agencies and creative partners to deliver end-to-end marketing campaigns, including creative development, media planning and buying, and social media strategy and execution.
· Partner with research agencies to conduct post-campaign evaluations and analyze campaign effectiveness.
· Prepare campaign review reports, insights, and strategic proposals for management presentations.
· Stay up to date with marketing, digital trends, best practices, and emerging platforms to continuously enhance marketing effectiveness and efficiency.
To succeed in this role
· Bachelor’s degree in Communications, Marketing, Business, or a related discipline.
· 10+ years of relevant experience in marketing communications, performance marketing, or advertising agencies.
· Self-motivated, detail-oriented, and highly organized, with a strong sense of ownership and accountability.
· Client servicing or account management experience is an advantage.
· Hands-on experience in content creation and digital advertising platforms such as Facebook Ads Manager, Google Ads, and other performance marketing tools.
· Experience in leading projects or managing a small team is preferred.
· Strong analytical, presentation, and communication skills.
· Excellent command of both written and spoken English and Chinese.
PCCW Limited is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited*, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, fintech and healthtech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region. Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
PCCW is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023.
*HKT Limited is a company incorporated in the Cayman Islands with limited liability.
Listing and trading
PCCW shares are listed on The Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts on the OTC Markets Group Inc. in the US (Ticker: PCCWY).
