Job Description

Job Purpose
Undertake the life-cycle function of Personal Financing products from planning, forecasting, development and marketing with the objective of maximizing the revenue, market share and profit margins.

Key Responsibilities*

Core Product: Awam-i

1. To develop new or variation of Personal Financing products – to obtain product proposals approval
2. To introduce and market new/ variation product in collaboration with various stakeholders e.g. Sales and Consumer Marketing
3. To work with CBPA on product pricing /sales strategy to ensure products remain profitable
4. To conduct market research and analysis on customer segments, product proposition and competitor analysis
5. To develop and update product documentations (Application form, Product Disclosure sheet, Terms & Conditions etc.), Sales Call scripts and marketing collateral related to the respective Personal Financing products.
6. To work with various sales channel leads to identify and execute revenue uplift activities such as running sales challenges and marketing campaigns.
7. Responsible in monitoring the implementation of product enhancement in various systems, sales channels and partnerships to meet business needs.
8. Responsible in ensuring end to end process flow is accordance to the department’s Policy and Procedures including updated SOPs by stakeholders supporting the PF products
9. To work closely with stakeholders (e.g.: iCIMB, Consumer Marketing & Decision Management (DM) for campaign fulfilment
10. Work closely with stakeholders (e.g. iCIMB, Unsecured Collection Centre) on redemption / customer complaint related matters.

Any other responsibilities/tasks as assigned by the Management from time to time.