EXL

Assistant Vice President

EXL  •  Republic of India (Onsite)  •  15 days ago
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Job Description

The Subject Matter Expert – Advertising & Operations will serve as EXL’s hands-on expert across AdTech platforms and advertising operations tools, supporting complex client engagements and delivery teams. This role demands deep, practical expertise in tools, platforms, and operational workflows, with a strong focus on execution quality, troubleshooting, and optimization.

This is an individual contributor SME role, focused on tool mastery and operational excellence, not people management.

Responsibilities

Platform Ownership & Tool Expertise

  • Act as the primary SME for AdTech platforms, including GAM, DSPs, SSPs, and measurement tools.
  • Provide hands-on guidance for complex trafficking, targeting, pacing, and optimization scenarios
  • Troubleshoot delivery issues such as discrepancies, latency, tracking failures, and reporting mismatches.

Campaign Operations & Quality Assurance

  • Oversee campaign setup, QA, launch readiness, and in-flight optimization using standard AdOps tools.
  • Validate tags, pixels, conversion events, and data flows across platforms.
  • Establish and enforce tool-based QA frameworks and control checks

Measurement, Reporting & Diagnostics

  • Analyze platform-level and log-level data to identify performance issues and improvement opportunities.
  • Design and review dashboards and reports using analytics and BI tools.
  • Resolve discrepancies across ad servers, DSPs, and third-party measurement platforms.

Client Advisory & Solution Support

  • Act as a tool and platform advisor in client discussions, audits, and operational reviews.
  • Support solutioning and pre-sales efforts by validating tool feasibility and integration approaches.
  • Translate business objectives into platform-level configurations and workflows

Automation & Innovation

  • Identify opportunities to automate repetitive AdOps tasks using scripts, APIs, or workflow tools.
  • Partner with analytics and engineering teams to operationalize AI-driven optimization and reporting use cases.

Knowledge Sharing & Enablement

  • Create and maintain tool playbooks, SOPs, and troubleshooting guides
  • Mentor delivery teams on platform best practices and advanced tool usage.
  • Stay current with platform updates, feature releases, and AdTech ecosystem changes

Experience and Competency Requirements

  • 8-12 years of hands-on experience working with AdTech platforms and advertising operations tools
  • Proven expertise in GAM, DSPs, SSPs, tracking frameworks, and measurement tools
  • Strong understanding of programmatic buying, ad serving logic, and delivery mechanics.
  • Experience acting as a client-facing tool SME, supporting audits, escalations, and platform optimization.
  • Strong analytical, debugging, and documentation skills.
  • Excellent communication skills with the ability to explain technical platform behavior clearly.
  • Willingness to travel as required to support client engagements; this role does not sponsor employment-based visas

Skills

AdTech & Media Platforms (Mandatory)

  • Freewheel, Google Ad Manager (GAM) – trafficking, forecasting, yield optimization
  • Demand-Side Platforms (DV360, The Trade Desk, MediaMath or equivalent)
  • Supply-Side Platforms / Exchanges (OpenX, Magnite, PubMatic, etc.)
  • Ad Servers, Tags, Pixels, Floodlight, Conversion APIs

Campaign Operations & Execution Tools

  • Campaign trafficking and QA tools
  • Tag management systems (GTM or equivalent)
  • Creative approval and asset management workflows
  • Programmatic deal setup (PMPs, PG, Open Auction)

Measurement & Analytics Tools

  • Google Analytics / GA4
  • Looker, Tableau, Power BI (campaign and operational dashboards)
  • Log-level data analysis for delivery, pacing, and discrepancy resolution
  • Viewability, brand safety, and fraud tools (IAS, DoubleVerify, Moat)

Automation & Advanced Capabilities

  • Workflow automation using scripts, macros, or low-code tools
  • API-based integrations between AdTech platforms
  • Exposure to AI/ML use cases in ad optimization and performance analytics

Preferred Qualifications

  • Experience in consulting or managed services environments.
  • Experience supporting large-scale, multi-market advertising operations
  • Exposure to GenAI, automation, or advanced analytics applied to AdTech workflows.
EXL

About EXL

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.

Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.

Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.

We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.

At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

For more information, visit www.exlservice.com.

Industry
Consulting & Advisory
Company Size
10,000+ employees
Headquarters
New York, NY
Year Founded
Unknown
Website
exlservice.com
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