Objective
The Assistant Studio Manager is responsible for supporting daily and weekend studio operations to ensure exceptional member experience at every touchpoint within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members, confidently representing the brand, sharing the studio story, and driving membership sales and retention through strong relationship-building. The Assistant Studio Manager partners closely with the studio team to support achievement of sales goals, maintain a high-energy and welcoming environment, and ensure a seamless member experience. This role requires a service-oriented mindset, strong communication skills, and a commitment to meeting and exceeding performance expectations. The Assistant Studio Manager reports directly to the Studio Manager and plays a key role in supporting overall studio success, member satisfaction, and team execution.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Deliver a welcoming, inclusive, and high-energy experience for all members, prospects, and guests, ensuring every interaction reflects brand standards.
- Conduct studio tours, clearly present membership options, and confidently communicate programs, services, and benefits.
- Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.
- Build and maintain relationships within the local community to increase brand awareness and generate new business opportunities.
- Support the onboarding, training, and mentoring of Sales Associates, including reinforcement of the sales process and best practices.
- Maintain accurate member records and complete all required documentation using company systems and tools with a high level of integrity and attention to detail.
- Accurately process sales transactions, including cash and credit card payments, in accordance with company policies and procedures.
- Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate to ensure resolution.
- Partner with studio team members to deliver a seamless, consistent, and positive member and guest experience.
- Support marketing initiatives, including social media engagement, community events, and studio activations to drive engagement and growth.
- Maintain a clean, organized, and well-presented studio environment in alignment with brand and operational standards.
- Participate in scheduled team meetings, trainings, and development opportunities to support ongoing performance and growth.
- Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.
Core Competencies
- Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.
- Efficiency Orientation – gets the most out of limited resources while achieving quality results.
- Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.
- Mature Confidence – approaches others assertively, responsibly, and supportively.
- Integrity – Demonstrates honesty and strong values through consistent action.
- Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably.
- Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.
- Proficient with Microsoft Office Suite and graphic design tools like Canva.
- Maintains professionalism and a positive service attitude at all times.
- Demonstrates integrity and strong values through consistent action.
- Strong cross-functional collaboration and communication skills.
- Proactive, reliable, and consistent.
- Ability to problem solve and work under pressure.
- Excellent organizational, attention to detail, and time management skills.
- Sharp listening skills and critical thinker. Excellent research skills.
- Results orientated and self-motivated.
- Ability to build relationships provide exceptional service attitude. Excellent people skills.
- Ability to manage unexpected challenges with a calm and professional demeanor.
- Results driven and possess exceptional problem-solving skills.
Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work This is a full-time position. Flexible schedule as needed, including weekends and holidays.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
- High school diploma or equivalent required.
- Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).
- At least 6 months of experience in leadership, supervisory responsibilities, or managing people, programs, or projects.
AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
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About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy
