Assistant Store Manager - Ankara Panora AVM - On-site
The Assistant Store Leader supports the Store Leader in the daily operations of the Dyson store, guiding the team and ensuring the flawless delivery of the brand experience. This role requires hands‑on leadership, coaching, and active engagement on the shop floor to drive both operational excellence and exceptional customer experience. The Assistant Store Leader contributes to store targets, supports team development, and ensures Dyson’s innovative brand standards are consistently executed.
About the role:
Identify opportunities to increase sales and improve customer satisfaction, and provide recommendations to the Store Leader.
Support the testing and implementation of new services, process improvements, and operational enhancements.
Track and execute actions that contribute to overall store performance.
Share observations related to stock, services, and operations with the Store Leader and relevant managers.
Ensure Dyson’s high customer experience standards are fully implemented in the store.
Handle customer complaints at the first stage and escalate to the Store Leader when necessary.
Create personalized and meaningful customer interactions with the team, fostering strong brand ambassadors.
Collaborate with the Store Leader and relevant teams to execute activities within the Retail Activations calendar.
Support the Store Leader in recruitment, onboarding, training, and development of team members.
Contribute to daily goal setting, performance tracking, and feedback processes.
Help build a positive, motivated, and collaborative team culture.
Take an active role in daily floor leadership, demonstrating excellent customer experience and operational execution.
Contribute to improving key store performance metrics (sales, conversion rate, NPS, average basket size, cross‑selling, etc.).
Monitor results, identify trends, and share insights with the Store Leader to support action planning.
Ensure local operational and visual strategies are correctly implemented in the store.
Play an active role in store preparation during peak periods.
Ensure compliance with Dyson’s standards for operations, safety, cash handling, health & safety, and loss prevention.
Support the protection of all confidential information, including customer, team, and business data.
Take responsibility for opening/closing procedures, stock accuracy, store maintenance, and daily operational tasks.
Work with the Store Leader to resolve issues affecting operations or team performance.
Success Metrics:
Customer Experience & Brand: NPS, Mystery Shopper results, store experience feedback
Profitability & Performance: Contribution to sales targets, conversion rate, average basket size, cross‑selling
Team & Talent: Team engagement, training completion rates, contribution to development plans
Operational Excellence: Stock accuracy, shrinkage, visual compliance, audit results
About you:
3-4 years of team management experience.
Good level of English.
Experience in management or supervisory roles within fast‑paced, customer‑focused retail environments.
Proactive, energetic, solution‑oriented, and comfortable taking initiative.
Strong communication, decision‑making, and problem‑solving skills.
Availability to work weekends and peak trading periods.
Proven success in exceeding sales targets and delivering operational excellence.
Ability to manage ambiguity and make sound decisions under pressure.
Strong ethical standards, emotional intelligence, and the ability to build trust.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
