As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.
What You’ll Be Doing
Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
Setting high standards for customer experience and ensuring these are consistently met.
Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
Overseeing merchandising standards to keep the store well-presented and commercially strong.
Assisting with staff training and development, helping the team grow their skills and knowledge.
Supporting inventory management including stock levels, restocking, and accuracy checks.
Overseeing cash handling procedures and store operations, including opening and closing duties.
Promoting a safe, compliant, and well-organised store environment.
Gathering customer feedback and sharing ideas to improve store performance.
Carrying out administrative tasks such as scheduling, payroll, and reporting as required.
About You
Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
Strong leadership skills with the ability to motivate and inspire a team.
Passionate about customer service with excellent communication skills.
Sales-driven, with experience meeting and exceeding sales targets.
Knowledge and enthusiasm for cycling products is highly desirable.
Organised, adaptable, and comfortable working in a fast-paced environment.
Computer-literate and confident with administrative tasks.
Flexible to work evenings, weekends, and varied shifts in line with store hours.
Why Join Us?
We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.
Here’s what you can expect:
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
