Job Description

Assistant Store Leader - Visual Merchandising- Regent Street, London

Department: Retail EMEA

Employment Type: Full Time

Location: Regents Street, London, England, UK

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.

Assistant Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Assistant Store Leaders partner closely with the Store Leader to translate broader retail strategy into strong in-store execution.

This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

Strategic Leadership
In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies
aligned with broader retail priorities, ensuring the store performs at a global SKIMS standard.

Team Leadership & Escalation Ownership
Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for operational, customer, and team-related matters. They model exceptional service and foster a culture of accountability, purpose, and belonging.

Building High- Performing, Inclusive Teams
Assistant Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to grow and succeed.

Operational Excellence & Compliance
Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume environment.

Cross functional Partnerships
Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Allocation, Visual Merchandising, and People & Culture to ensure store execution aligns with business priorities and brand standards.

Visual Merchandising Assistant Store Leader
The Visual Merchandising Assistant Store Leader owns the visual strategy and product presentation within the store, ensuring the floor reflects the SKIMS brand while driving commercial performance.

This role connects visual storytelling, product knowledge, and merchandising strategy to create a store environment that is visually compelling, easy to shop, and aligned with business priorities.

Key Responsibilities

• Own visual merchandising strategy and execution in partnership with the Store Leader
• Ensure product displays are elevated, cohesive, and aligned with SKIMS brand standards
• Use reporting and product insights to drive merchandising decisions and improve sell-through
• Maintain a visually shoppable floor through strong zoning, replenishment, and size integrity
• React quickly to trends and business needs, adjusting merchandising to support performance
• Maintain operational excellence through clean, organized, and well-presented visual standards
• Execute visual updates including product moves, mannequins, windows, signage, and floor sets
• Train and coach team members on visual standards, styling, and campaign launches
• Act as the product expert in-store, ensuring team confidence in fit, fabric, and function
• Coach selling behaviors that connect product features to customer needs
• Provide real-time visual feedback and styling guidance to support team development
• Partner with HQ Visual Merchandising and Allocation teams to share product insights
• Maintain visual tools, supplies, and display assets for daily execution
• Maintain a strong leadership presence on the floor during peak hours
• Support store KPIs including conversion, productivity, and customer satisfaction

Benefits

• 2–4 years of experience in retail leadership with a strong focus on visual merchandising or styling
• Proven ability to drive sales through merchandising and visual presentation
• Strong visual merchandising skills and understanding of product storytelling
• Ability to analyze business trends and adjust product placement accordingly
• Strong leadership and coaching abilities that motivate teams to achieve results
• Confident communicator who can provide clear expectations and feedback
• Passion for the SKIMS brand and ability to embody our service approach
• Ability to stand, move throughout the store, and lift up to 40 pounds
• Full-time availability including evenings, weekends, holidays, and overtime