Assistant Store Director Job Description

The Assistant Store Director (ASD) plays a key leadership role in supporting the Store Director and leading the day-to-day business of Diptyque’s Madison Avenue Flagship Maison. As the Store Director oversees Madison Avenue and East Hampton, the ASD serves as second-in-command at Madison Avenue, driving results, developing the team, and ensuring consistent execution.

Madison Avenue is unlike any other Diptyque boutique. The Maison serves a discerning, high-value clientele and operates a robust calendar of private appointments, client events, brand activations, corporate gifting, and corporate sales. The ASD must balance floor leadership, client development, event execution, and operational excellence.

Please note: This job description is not exhaustive and may evolve based on business needs.

Key Responsibilities

Client Experience & Sales Performance

• Lead by example in delivering personalized service and luxury experiences that reflect Flagship Maison standards

• Develop high-value client relationships through outreach, private appointments, tailored recommendations, follow-up, and purposeful use of CRM

• Analyze performance with the Store Director, identify opportunities, and drive action plans across key retail KPIs

• Resolve complex or sensitive client matters with discretion and sound judgment

Events, Corporate Sales & Flagship Programming

• Partner with the Store Director and corporate teams to plan and execute events, launches, private appointments, workshops, and other Maison experiences

• Coordinate client outreach, staffing, inventory, hospitality, floor flow, operational details, and post-event follow-up

• Lead event execution and manage corporate gifting and sales opportunities from consultation through fulfillment and aftercare

Team Leadership & Development

• Serve as the Store Director’s key business partner and lead the Maison in the Store Director’s absence or while the Store Director is supporting East Hampton

• Motivate and coach the team through visible floor leadership, daily briefings, timely feedback, recognition, and accountability

• Support recruiting, onboarding, training, and development across product knowledge, selling skills, service standards, and performance

• Partner with the Store Director on performance management and development planning, escalating employee concerns to Human Resources when appropriate

Store Operations & Merchandising

• Oversee daily operations including opening and closing procedures, cash handling, loss prevention, and adherence to company policies

• Support inventory management, replenishment, product allocation, stock optimization, and readiness for events and corporate orders

• Partner with the Store Director on scheduling, payroll, and coverage for daily business, peak periods, and events

• Execute visual merchandising strategies and maintain a pristine, organized, and brand-aligned Maison environment

Brand Stewardship, Communication & Multi-Boutique Support

• Embody Diptyque’s values through professional presence, product expertise, storytelling, and client and colleague interactions

• Communicate business and brand priorities clearly, maintain close alignment with the Store Director across both boutiques, and support East Hampton as needed

Safety & Confidentiality

• Protect confidential company, employee, client, and corporate account information

• Support safety, emergency, and data privacy requirements, and partner with leadership and Human Resources to maintain a safe, respectful, and inclusive workplace

Qualifications

• Minimum 4 years of progressive retail management experience, preferably in luxury, beauty, fragrance, or hospitality; flagship or high-volume experience strongly preferred

• Strong understanding of retail KPIs and ability to translate business insights into action plans

• Demonstrated strength in clienteling, CRM, private appointments, and high-value client relationships

• Experience supporting client events, brand activations, corporate gifting, or corporate sales preferred

• Proven ability to coach teams, manage performance, and deliver exceptional client experiences

• Excellent communication, organization, judgment, and time management skills

• Proficiency in Microsoft Office and comfort with point-of-sale, CRM, scheduling, and reporting systems

• Flexibility to work evenings, weekends, holidays, and special events, and to support East Hampton as business needs require

Diptyque Paris is committed to fostering an inclusive and diverse workplace where all employees are valued and respected. We believe in the power of collective momentum, recognizing that each individual's unique perspective and contributions drive our success. With a strong emphasis on integrity, we ensure that every team member is treated equitably and given equal opportunities to grow and thrive within our organization. Diptyque Paris does not tolerate discrimination of any kind and strives to create an environment where everyone can contribute to their fullest potential.

The salary offered will be determined based on candidates’ relevant skills, experience, and geographic region. We leverage salary transparency in every market for a seamless candidate experience. In addition to base salary, the total compensation package for this position may include bonus potential, competitive benefits, and other perks.