About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Introduction: The Assistant Manager, Social Media will be responsible for planning and executing social media strategies that drive brand awareness, engagement, and business results. This role requires strong content planning capabilities, creative thinking, cross-functional coordination, and disciplined budget and governance management to ensure campaigns are delivered effectively and on brand.
In this Role, you’ll get to:
Social Media & Content Planning
- Initiate the local social content strategies across key social channels (Facebook, Instagram, Threads, Rednotes) to maximize reach, engagement, and conversion.
- Monitor social trends, audience behaviour, and competitor activity to identify opportunities for content optimization.
- Work closely with internal stakeholders to translate campaign objectives into clear social content directions and execution plans.
Creative Ideation & Integrated Activation
- Lead brainstorming and ideation for social-first campaigns, always-on content, and integrated marketing activations.
- Develop creative concepts that connect social content with broader marketing initiatives, including sales team, PR and KOL.
- Build strong working relationships across teams to improve workflow efficiency and campaign outcomes.
Budget and Governance
- Manage social media budgets and ensure resources are allocated efficiently across content production, social boosting, KOL collaborations, and campaign support.
- Review performance metrics and adjust content planning based on insights and ROI
What you'll Need to Succeed:
- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
- 4–6 years of experience in social media, content marketing, digital marketing, or integrated campaign management.
- Strong understanding of major social platforms, content formats, and audience engagement strategies.
- Proven experience in social content planning and campaign execution.
- Strong creative thinking with the ability to turn ideas into actionable content plans.
- Experience managing budgets, timelines, and approval processes.
- Excellent project management, communication, and stakeholder management skills.
- Able to work independently while managing multiple priorities in a fast-paced environment.
- A work portfolio is required for application, and shortlisted candidates will also be required to complete an on-site written test.
Preferred Qualifications
· Experience in travel, lifestyle, e-commerce, hospitality, or consumer brand industries.
· Familiarity with paid social, influencer marketing, or integrated campaign planning.
· Strong analytical mindset with the ability to interpret performance data and optimize content accordingly.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
