Purpose of the Role

The Assistant Sales Manager drives cement sales volumes and revenue while maintaining tight control over client accounts. The role owns the sales reporting and follow-up process end to end, ensuring accurate and timely reporting and that nothing slips between orders, collections, and client commitments.

The role requires disciplined tracking of client balances, credit terms, and collections, ensuring that commercial growth is achieved without compromising cash flow or increasing credit exposure risk.

Key Responsibilities

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  Own the preparation of daily, weekly, and monthly sales reports covering volumes, pricing, pipeline, and collections status, ensuring they are accurate, complete, and delivered on time.

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  Track every open order, pending delivery, and client commitment through to closure, following up proactively without waiting to be asked.

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  Develop and grow the client base within assigned territories or segments in line with monthly and quarterly sales targets.

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  Maintain accurate and up-to-date client account records, including order history, pricing, credit terms, and outstanding balances.

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  Monitor client balances and ageing on an ongoing basis, proactively flagging overdue accounts and collection risks to the Sales Manager.

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  Coordinate and follow up on collections in line with agreed credit terms and company policy, maintaining a clear and current record of each account.

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  Maintain a running log of client commitments and action items and follow up until each is fully closed.

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  Visit clients and distributors regularly to build relationships, resolve issues, and identify new business opportunities.

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  Monitor market pricing and competitor activity and report relevant market intelligence to management.

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  Ensure all sales transactions and client agreements comply with company procedures and approval limits.

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  Support the preparation of sales forecasts and contribute to pricing and discount decisions.

Requirements

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  Bachelor’s degree in Business, Marketing, or a related field.

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  3–5 years of relevant sales experience, ideally in building materials, industrial products, cement, or FMCG.

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  Strong numerical and analytical skills, with the ability to work comfortably with pricing, margins, sales targets, and client account data.

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  Highly detail-oriented and disciplined in reporting, follow-up, collections, and account management.

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  Proven ability to self-organize and manage multiple open orders, client commitments, and follow-up items without close supervision.

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  Strong ownership and accountability for sales results, client relationships, and collections.

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  Strong negotiation, communication, and relationship-building skills.

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  Commercially driven, proactive, and comfortable pursuing both new sales opportunities and overdue payments.

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  Reliable and persistent in following up and ensuring that commitments and action items are closed.

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  Fluent in Arabic and English; French is a plus.

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  Willing to relocate to Ghana and travel regularly to visit clients and distributors.