Key Responsibilities

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  Oversee regional sales operations and supervise Trade Developers.

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  Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedules to visit outlets.

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  Build and maintain strong business relationships with current and prospective customers to generate new business.

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  Support the brand marketing process by identifying opportunities in listing, activations, merchandising, and consumer engagement.

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  Execute trade marketing strategy across assigned brands in consultation with the Sales and Marketing Managers.

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  Strengthen partnerships with resellers, traders, and retailers to secure trade support and loyalty.

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  Monitor competition by gathering information on pricing, promotions, delivery schedules, and merchandising techniques.

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  Report competitive activity, pricing trends, and potential opportunities for management.

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  Prepare and submit daily visit reports, weekly work plans, monthly performance updates, and annual territory analyses.

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  Ensure adherence to company business standards and ethical management of all financial activities.

Requirements

Ideal Candidate Profile

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  Bachelor’s degree in Sales, Marketing, Business, or related field.

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  At least 3–5 years’ experience in FMCG/Alcoholic beverage sales with supervisory responsibility.

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  Strong leadership, communication, and people management skills.

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  Proven ability to meet targets and grow market share.

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  Strong analytical skills and knowledge of sales reporting.

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  Negotiation, problem-solving, and customer relationship management expertise.