Job Description

Title: Assistant Product Marketing Manager
Location: Tampa, FL – Hybrid
Employment Type: Full Time

About the Company

At Checkers & Rally's were redefining what fast food can look like.

From Day one, our mission has been simple: deliver bold, crave-worthy food at an unbeatable value, without slowing down. That’s why we’ve built a brand known for iconic menu items, fast service, and experiences that keep guests coming back again and again. From the Big Buford to our award winning Famous Seasoned Fries, our menu Eats Different!

But what really sets us apart? Our people.

We believe in creating opportunities. Whether you're starting out or building your career, we provide the training, support, and real pathways to help you grow, lead, and succeed.

About the Role

The Checkers & Rally’s brands were started 40 years ago from the idea that fast food could be done better. Today, we continue to dare the world to defy the dull by bringing our fast-foodie consumers one-of-a-kind experiences driven by legendary taste, undeniable value and game changing innovation. As a member of the Brand Marketing Team, this position is instrumental in bringing that vision to life.

The Assistant Product Marketing Manager plays a key role in identifying consumer insights, ideating to develop new product ideas, managing cross-functional projects, executing strategic marketing plans, and launching new products and platforms to drive brand relevance and sales growth.

Successful candidates will be passionate about the consumer, collaborative, and have the ability to thrive in a fast-paced and dynamic environment.

What You’ll Do (Core Impact Areas)

• Leads the planning and execution of ideations and product development projects in partnership with the R&D team and agency partner:
• Leads the process of developing and presenting a relevant and inspiring presentation that will help guide the ideation or project. Partners with our Insights team and agency partner to select strategic inputs.
• Crafts initial product descriptions and white paper concepts based on strategic insights for new product and value deals.
• Develops briefs and other key documentation needed to support the product development process, testing and system launch.
• Assists in the development + execution of annual strategic growth plans for all product and value platforms and other growth initiatives in support of the overall brand strategy.
• Coordinates the timelines and processes associated with executing the product development and testing processes.
• Assists in the insight-driven concept development of products and value propositions from testing to national rollout
• Gathers key project inputs from key cross-functional partners such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain, Finance, IT and Agency Partners and track and report on progress.
• Develops and maintains a database of all products in the development pipeline including details and stage.

What You Bring (Must-haves)

• Bachelors Degree in Marketing or a related field
• 3-5 years of marketing project management experience in retail, restaurant or consumer packaged goods is required

What Sets You Apart (Nice to haves)

• Strong logical and strategic thinking skills
• Detail-oriented with strong organizational skills
• Analytical ability to understand how to assess the impact of programs and initiatives
• Ability to prioritize and juggle numerous projects and deadlines
• Exceptional verbal and written communication skills and ability to interact with senior levels of the organization
• High energy with a positive, customer-centric attitude
• Commitment to our core values of integrity, service, excellence, and courage to be bold
• Demonstrates ability to thrive in a fast-paced, fluid environment
• Ability to proactively develop creative solutions

Core Competencies

• Process Management
• Customer Focus
• Organizing
• Peer Relationships
• Dealing with Ambiguity

Benefits

• Medical, Dental, and Vision Benefits available
• Competitive PTO Policy with Paid Holidays Off
• 401k w/ a company match
• CARE Program
• Employee Discount at restaurants

Why Join Us

• Bold, performance driven-brand
• Growth opportunities
• Strong team culture
• Focus on results and accountability
• Top 10 Cruise Prize

Work Environment & Essential Physical Requirements

• Location: Tampa, FL – Hybrid
• Travel Expectations: Occasional travel to company locations for on-site ER support, multi-site investigations, or HR team meetings; valid driver’s license may be required.
• Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum.
• Ability to Travel for meetings, innovation sessions, photo shoots, etc.
• Ability to sit for extended periods (4–6 hours/day) in a hybrid corporate or home office setting.
• Ability to stand, walk, and move throughout a corporate facility during in-office days, employee meetings, or multi-department coordination activities.
• Ability to communicate clearly and effectively in person, by phone, and via virtual platforms throughout the workday, including during sensitive or emotionally charged employee conversations.
• Occasional lifting or carrying of materials up to 20 lbs.

Company Values

• We’re Fearless – We take bold risks and push past limits with a “can-do” spirit, tackling challenges creatively and fearlessly. We go beyond expectations and make every move count. Fearless isn’t just a mindset; it’s how we win.
• We’re Family – We’re a family, built on trust and respect, holding each other accountable and lifting each other up at every turn. Standing together, we create an environment where everyone thrives-franchisees, teams, communities, and guests-no exceptions.
• We’re Fast – Speed is in our DNA-we think, move, an adapt quickly. Whether it’s serving our guests, supporting our family, making bold decisions, or seizing new opportunities, we stay agile, so we are always ready to meet the moment.
• We’re Fan Fanatics – Our guests are at the heart of everything we do, inspiring us to deliver the crave-worthy experiences they deserve. We don’t just serve them; we’re fanatics about them, making sure every craveable bite, every moment, is worth coming back for.
• We Make Things Fun – At Checkers & Rally’s, fun is the main ingredient. We bring joy to everything-fueling creativity, connection, and unforgettable experiences in our RSC, in our kitchens, with our Guests, and in our communities.
• We’re Focused on 4-Wall Sales & Profitability – Sales and Profitability are key to our continued growth and innovative spirit. We’re here to build sustainable success that benefits our restaurants, franchisees, and teams.

Equal Opportunity

Checkers & Rally’s is an equal opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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