Responsible for the planning, organizing and implementation of FRAGRANCE marketing plans and promotions in order to reach company’s target on Precision, means market share, growth, profitability and image.
Marketing and Forecasting
- Plan implementation of FRAGRANCE marketing plans and budgets for Taiwan market.
- Formulate and manage FRAGRANCE marketing, consumer promotion, retail marketing event, relationship marketing and direct marketing plans/campaigns.
- Plan and Forecast Demand for each new and existing FRAGRANCE products in line with inventory targets.
- Work with Logistics Dept, assure good inventory quality (finish goods, samples & SPM) both in the warehouse & counters; assure labeling Logistics Dept carries out procedures and ensure shelf-life/stock turn of each SKU.
- Coordinate with local Communications management team, training team, sales team to optimize the execution of any campaign.
- Work with regional marketing counterparts to get clear guidelines, input local market needs and eventually work out best plan for TW market/consumers.
Visual Display and Operations
- Follow-up with logistics department & ensure delivery of planned merchandises are on schedule to counters.
- Ensure Chanel FRAGRANCE units; displays & merchandise are well kept with Chanel standards in counters and according to marketing plan.
- Work with visual display team to follow up the implementation of FRAGRANCE POS and operational visual merchandising.
Finance
- Cooperate with the Inventory & Logistics Department to ensure optimal inventory.
- Plan, optimize and control the FRAGRANCE budget expenses to within planned levels while maximize the investment.
· Consumer
- Based on palm data and external market intelligence, identify FRAGRANCE market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.
- Develop campaigns for Customer Relation Management.
- Conduct market surveys through various means to keep abreast customers’ buying trend.
People
- Support & follow up on relevant motivational and human resource policies of Chanel including Global Vision, Mission &Competencies.
Internal communication
- Always keep data/information transparent and always keep effective communicate with related stakeholders by using matrix communication instead of line communication.
Academic / Professional Qualifications
· Bachelor’s degree or above
· Fluent in both Chinese and English ability
Work Experience
· At least 5 years of solid product marketing experience in cosmetics industry.
· Fragrance category experience, along with a background in retail consumer events and activities, is preferred.
Required Competencies
· Good communication and collaboration skill internally and externally.
· Analytical skills and good at numbers
· Strategic planning skills
· Able to make decisions independently
· Innovative and self-motivated
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
