Job Description

The Assistant Product Manager supports the development and execution of product strategies for ethical (non‑BPJS) healthcare products. This role has end‑to‑end responsibility across the product lifecycle, including new product launches and ongoing portfolio management, with a strong emphasis on market analysis, product performance, and pricing strategy.

The role ensures products are competitive, compliant, and aligned with business and customer needs.

General Responsibilities

Product Strategy & Lifecycle Management

• Support and execute end‑to‑end product strategy from pre‑launch to maturity phase
• Manage assigned product portfolios across the full product lifecycle (launch, growth, sustain, phase‑out)
• Develop annual product plans aligned with business objectives and market opportunities
• Monitor product performance and recommend corrective actions to drive growth and profitability
• Coordinate cross‑functionally to ensure smooth execution of product initiatives

New Product Launch

• Lead and support new product launches, including market assessment, positioning, and go‑to‑market planning
• Prepare launch timelines, sales tools, and key messages in collaboration with Sales and Medical teams
• Conduct competitive analysis and identify differentiation opportunities
• Track post‑launch performance and provide recommendations for optimization

Pricing Strategy & Commercial Support

• Support development and execution of pricing strategies for ethical (non‑BPJS) products
• Conduct pricing analysis, including cost structures, competitor prices, and margin impact
• Work closely with Finance and Sales to ensure pricing aligns with profitability and market positioning
• Support pricing approvals, price revisions, and promotional evaluations
• Monitor price performance and recommend adjustments based on market dynamics

Stakeholder & Cross‑Functional Collaboration

• Work closely with Sales teams to support product knowledge, detailing messages, and field needs
• Coordinate with Medical, Regulatory, and Supply Chain to ensure compliance and product availability
• Liaise with principals or external partners when required
• Act as a key point of contact for assigned products

Functional Skills and Knowledge

• 2–4 years of experience in product management, marketing, or commercial roles within healthcare, pharmaceutical, or medical devices industry
• Exposure to ethical healthcare products is strongly preferred
• Experience supporting product launches and managing existing portfolios
• 
  Strong analytical and data interpretation skillsGood understanding of product lifecycle management and healthcare market dynamicsSolid knowledge or strong interest in product pricing and commercial strategy
• 
  Structured, detail‑oriented, and able to manage multiple priorities
• 
  Good communication and stakeholder management skillsProactive, learning‑oriented, and commercially minded

Education

Bachelor’s degree in Pharmacy, Life Sciences, Business, Marketing, or related field