RESPONSIBILITIES:
• Responsible for executing the yearly marketing plan, as ‘Day to Day’ digital marketing contact for all cross functional business partners and stakeholders
· Fully responsible for all marketing activities across all channels in Japan market
• Participate on APAC strategic marketing initiatives for AEO including, but not limited to segmentation strategies, growth strategies, and promotional strategies, hind-sighting and planning of future online marketing programs, customer acquisition and retention strategies and digital marketing tests
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) as well as hindsights to consider for future campaigns
• Execute all web, social, email and display advertising campaigns and updates
o Serve as day-to-day contact coordinating all digital creative updates and requests
o Coordinate projects and concepts between the e-commerce team and digital vendors, as well as the US home office team
o Responsible for reviewing the first assessment of creative options
o Facilitation and management of timelines, kick offs and art review meetings for all executional elements
o Coordination with creative design, marketing, merchandising, planning, and operation team
• Lead the graphic designer and to ensure creative approval process with US team
• Other projects and responsibilities as required
QUALIFICATIONS:
• Bachelor’s degree in marketing or related field
• 6+ years relevant experience, including digital marketing & e-commerce marketing, preferably in fashion / retail industry
• Excellent spoken and written English skills
• Solid experience in building website traffic and driving brand awareness via digital marketing initiatives
• Good interpersonal, communication, project management and writing skills
REQUIREMENTS
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Proven strategic thinking & planning capabilities
• Strong organizational and planning skills, with ability to effectively coordinate several key projects simultaneously
• Excellent verbal (via phone and in-person) and written communication skills. Ability to develop strong working relationships both inside and outside of the organization
Recruitment is all about people. As a professional search firm Talentus recognises just how crucial ‘people’ is to every business. In fact, as one of our core values we do not simply connect, we aim to be “engaging” in hopes to foster quality relationships and truly understand our partners’ business needs.
(EA License No. 74653)
