Our client is a leading independent digital advertising partner helping brands and agencies drive performance at the intersection of technology, data, and media. With over a decade of experience, their AI-powered platform and expert teams deliver seamless, full-funnel strategies across programmatic, search, social, and CTV—combining deep data intelligence, analytics, and creative to optimize campaigns for measurable growth and efficiency at scale.
● Develop strategic media recommendations for brands—from small to large companies—across a variety of verticals
● Build client-facing sales decks and media proposals, including channel rationale, audience strategy, budget allocation, and measurement frameworks
● Create and manage IOs, ensuring accuracy across specs, budgeting, flighting, and deliverables
● Partner with in-platform channel specialists (Paid Social, Google Ads, Programmatic) to translate strategy into scalable tactical plans
● Support CPG/Retail Media planning (Walmart Connect, Amazon Ads, Instacart, Target Roundel) as needed/when applicable
● Gather and synthesize audience, competitor, industry, and market insights, leveraging tools such as GWI, Dstillery, and Pathmatics
● Apply up-to-date media trends and best practices (privacy changes, platform shifts, creative trends, measurement evolution) to proposals
● Support proposal development across a wide range of budgets ($5K–$250K+ per month) and objectives (awareness through performance)
● Contribute to measurement and reporting thinking, including KPI selection, test design, and learning agendas
● Collaborate cross-functionally to ensure decks are visually polished, on-brand, and persuasive
● Maintain internal documentation, templates, and operational workflows to improve team efficiency
● Provide optimization recommendations to existing clients using learnings from campaign performance
● Bachelor’s degree (required)
● 3+ years of experience in advertising/media (agency experience required)
● Proven experience building advertising strategies and media plans mainly for B2C clients across different company sizes
● Experience working with IOs and/or media buying documentation workflows
● Experience managing recommendations for varied budgets ($5K–$100K+ monthly) with clear rationale on allocation, phasing, and expected outcomes
● Strong research capabilities: able to pull, interpret, and synthesize audience/competitive insights using tools like GWI, Dstillery, Bombora, Pathmatics, etc.
● Deck-building and storytelling expertise (structure, narrative flow, visuals, and executive-level clarity)
● Comfort with basic data analysis (pulling insights from performance data, identifying trends, sanity-checking metrics)
● Proficient in Microsoft Office (PowerPoint, Excel, Word); strong Excel fundamentals a plus
● Experience with retail media / CPG ecosystems: Walmart Connect, Amazon Ads, Instacart, Target Roundel
● Hands-on knowledge of:
o Paid Social (Meta, TikTok, etc.)
o Google Advertising Suite (Google Ads, YouTube, Search, Demand Gen/PMax)
o Programmatic media fundamentals (targeting, inventory, measurement, optimization)
● Familiarity with additional tools such as SimilarWeb, Placer.ai, GA4, Looker/BI dashboards
● Understanding of incrementality, lift testing, attribution, and measurement limitations in a privacy-first landscape
● You consistently produce high-quality, client-ready decks that clearly connect insights → strategy → channel plan → measurement
● You can own sections of proposals end-to-end, partnering smoothly with platform specialists and design
● You bring proactive, structured thinking—identifying opportunities, anticipating questions, and elevating narrative quality
● You help the team operate faster and smarter through organization, QA, and improved workflows
● Strategic thinking + strong attention to detail
● Clear communication and executive-ready writing
● Strong design sensibility and visual judgment (clean slides, sharp hierarchy)
● Confidence working across multiple industries and ambiguity
● Collaborative, deadline-driven, and solutions-oriented mindset
Hiring outsourced employees is way harder than it should be! You have to hunt for the right candidate with varying levels of English competence, deal with local hiring laws, purchase endless tools and even hardware to connect your team.
Talent Sam changes everything making your growth easier than ever. We identify, hire, and manage the right people for you ensuring that when you hire, you’re getting the best people for a fraction of the cost.
All of our candidates are highly educated South Africans, native English speakers, and have exceptional written and verbal communication skills. Whether you prefer your team works remotely or in a well-equipped physical office, Talent Sam provides everything they need to succeed.
With Talent Sam, you’re not just hiring employees; you’re building a future-proof, dynamic team that’s ready to take on the world
