Job Description

Asst. Manager Marketing

Asst. Manager is responsible for developing and executing marketing strategies that drive foot traffic, increase sales, and enhance brand visibility across retail locations. This role bridges the gap between corporate marketing initiatives and in-store execution, ensuring cohesive brand messaging and customer engagement.

Key Responsibilities

• Manage promotional calendars, seasonal campaigns, and product launches.
• Analyze market trends, customer behavior, and competitor activity to inform strategy.
• Oversee digital and traditional marketing channels including email, social media, signage, and in-store displays.
• Coordinate with external agencies and vendors for creative development and media buying.
• Influencer marketing: Strategy for brands & collaboration with influencers to ensure strong online presence for the brands.
• corporate tie-up and collaboration between brands with companies to leverage each other's strengths for mutual marketing benefits. These can include co-branding, joint campaigns, shared resources, or bundled offerings.
• Loyalty: Develop and implement loyalty strategies aligned with business goals.

• Monitor campaign performance and ROI, adjust strategies based on analytics.
• Ensure brand consistency across all retail touchpoints.
• Develop and implement localized marketing campaigns to support retail store performance.
• Collaborate with merchandising, sales, and operations teams to align marketing efforts with business goals.
• Store traffic growth, Campaign ROI
• Customer engagement rates and sales uplift from promotions
• Brand awareness metrics

Required Skills

• Strategic thinking with strong analytical capabilities.
• Experience in Data analysis and customer segmentation,
• Experience with CRM platforms and loyalty software
• Excellent communication and project management skills.
• Proficiency in marketing tools and platforms (e.g., Microsoft CRM, POS analytics, social media).
• Ability to manage budgets and optimize spending.
• Creative mindset with a focus on customer experience.
• Excellent presentation and negotiation skills.
• Leadership and team collaboration skills.

Qualifications

• MBA in Marketing is a must.
• 6+ years of experience in marketing or brand management.

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.