Job Description

Location: Onsite, Manila

About the Hiring Company:

The Assistant Manager for Special Projects will be responsible for initiating and executing marketing initiatives aimed at delivering sign-ups and First-Time Deposits (FTDs). This role will focus on developing and managing campaigns through non-traditional channels and innovative acquisition methods.

The Successful Candidate:

• At least 3 years of experience in the following fields:

  • Affiliate Marketing

  • Partnerships/Sponsorships/Brand Tie-ups

  • Digital Display Ads

  • OOH (with QR) Marketing

  • OTT Marketing

  • OEM Marketing

  • Acquisition Marketing

• Interested candidates should possess a blend of strategic thinking, data-driven decision-making, and practical experience across the aforementioned fields.

Job Responsibilities:

1. Initiate & Execute Acquisition Campaigns

• Plan, implement, and oversee marketing campaigns targeting sign-ups and FTDs.

• Ensuring that CPA and CPFTD are within target parameters.

2. Partnerships/Sponsorships

• Foster relationships with partners and sponsors to enhance brand presence and acquisition efforts.

3. Online Display Ads

• Seek websites and channels to deploy display ads targeting potential customers.

4. Out-of-Home (OOH) Marketing

• Develop and execute trackable OOH campaigns.

5. OTT Marketing

• Leverage OTT (Over-The-Top) platforms to develop and execute targeted campaigns for acquisition.

6. OEM Marketing

• Develop and implement marketing initiatives for Original Equipment Manufacturer (OEM) platforms.

7. Acquisition via New Databases

• Utilize SMS, Email Marketing, and messaging apps to reach potential customers and boost sign-ups.

8. Monitor, Manage and Report Campaign Performance

Sign-ups and First-Time Deposits (FTDs)

• Measure and report on the effectiveness of acquisition strategies.

Campaign Effectiveness

• Regular tracking and analysis of marketing campaigns' performance and success.

Cost Efficiency

• Ensure efficient use of marketing budgets to drive measurable results.

Additional Skills:

• Great Communication and Negotiation skills.

• Strong understanding of non-traditional acquisition channels.

• Proven ability to execute campaigns with measurable outcomes.

• Excellent project management and multitasking skills.

• Able to see acquisition marketing opportunities.

Reporting & Meeting Structure

Weekly

• Projects Updates

Monthly

• Campaign Performance Updates

• AAR on completed campaigns

• Pipeline for the Next Month

Yearly

• Summarized Campaign Results including total contribution to team KPI

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.