Job Description
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Assistant Marketing Manager, Influencer Performance & Analytics will support the day-to-dayaffiliateoperations,insights, and performance management of the Lowe’s Creator Program. This role willbe responsible forthe operational execution behind creator commissions, affiliate contracts,tracking setup, attribution integrity, reporting, and platform administration across affiliate commerce and creator monetization efforts.
This role alsocarriesmeaningful responsibility for reporting, insights, and performanceenhancement.
The ideal candidate brings strong technical andanalyticalexpertisein affiliate platforms, commission setup, deep linking, attribution troubleshooting, payment and cancellation workflows, and creator performanceinsights andanalysis.
The Assistant Marketing Manager, Influencer Performance & Analytics will help ensure the Lowe’s Creator Program runs smoothly, accurately, and efficiently from both an operational and measurement standpoint. This role will play a critical part in ensuring creators are onboarded accurately, tracked effectively, compensated appropriately, and reported on consistently across affiliate and creator commerce programs.
Through strong technical execution and reliable analytical support, this role will help improve creator monetization, business visibility, and program integrity.
What You Will Do
- Own the day-to-day operational execution of creator performance andaffiliate commerceworkflows across the Lowe’s Creator Program.
- Manage creator commission setup, maintenance, and optimization across affiliate platforms(IMPACTRADIUS,AWIN, COMMISSION JUNCTION) and CREATOR IQ), ensuring commission structures are accurately configured, tested, launched, and updated as business needs evolve.
- Support affiliate contract and partner operations, including setup requirements, workflow coordination, offer configuration, partner onboarding support, documentation, and execution follow-through with internal and external stakeholders.
- Serve as a hands-on platform operator for affiliate tools, with deep working knowledge of systems such as Impact, including link creation, deep linking, attribution setup, partner mapping, commission rule setup, payment logic, and troubleshooting.
- Manage order and commission cancellation workflows, ensuring exceptions, reversals, and payment-related issues are handled accurately andin accordance withprogram rules.
- Support governance and compliance efforts across the creator and affiliate ecosystem, including affiliate fraud detection, fraud reporting, tracking flags, and creator community terms of service breach resolution.
- Build andmaintainrecurring reporting for campaign performance, creator performance, revenue reporting, ROAS reporting, top product reporting, top MDV reporting, and other business-critical reporting needs.
- Deliver weekly reporting and updates, including growth marketing updates, status reporting, team reporting, and stakeholder emails.
- Analyze individual creator performance and campaign results toidentifyoperational issues,monetization opportunities, and optimization recommendations.
- Develop performance insights that help campaign owners, channel partners, and leadership understand what is working, where improvements are needed, and how creator programs can drive stronger business results.
- Provide reporting and analytical support for amplification and monetization initiatives, including YouTube boosting and other creator performance programs.
- Help manage commission changes from planning through execution, including setup, QA, stakeholder communication, and post-launch monitoring.
- Support affiliate and creator program asks related to Impact meetings, SDV setup, platform maintenance, and other operational follow-up items.
- Partner with campaign owners,MarTech, Ecommerce, Analytics, Finance, and creator program stakeholders to ensure systems, reporting, compensation structures, and performance workflows are aligned and functioning properly.
- Translate reporting and data into clear, actionable updates that help teams understand program performance, issues, risks, and opportunities.
- Support post-mortems, ad hoc reporting, financingasks, project management requests, and other business needs requiring strong operational execution and analytical support.
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Analytics, Economics, Finance, or related field, or equivalent years of experience in lieu of degree.
- 3 years of experience in affiliate marketing, performance marketing, marketing operations, e-commerce, campaign analytics, or relatedfield
- 2 years of experience working directly in affiliate platforms, creator monetization systems, reporting environments, or performance analytics functions.
- Hands-on experience setting up and managing commissions, affiliate offers, tracking links, deep linking, attribution logic, and partner configurations within affiliate platforms.
- Deep operational knowledge of affiliate commerce workflows, including creator compensation, contract and offer setup, payment support, order cancellations, tracking validation, and performance troubleshooting.
- Experience working in platforms such as Impact or similar affiliate technologies, withexpert levelability to manage technical setup, investigate issues, andoptimizeplatform usage independently.
- Strong analytical and reporting skills with experience producing recurring reporting, analyzing performance, investigating discrepancies, and translating data into actionable recommendations.
- Experienceidentifyingfraud signals, compliance risks, data quality issues, or tracking integrity issues and driving follow-up to resolution.
Preferred Qualifications
- Experience supporting influencer, creator, affiliate, or shoppable commerce programs.
- Experience with attribution improvement, deep-link strategy, partner-level tracking, and performance measurement across creator ecosystems.
- Experience working with commission-based compensation structures andoptimizingpayout models for both business performance and creator participation.
- Experience supporting creator amplification, paid social, YouTube boosting, or monetization-focused creator initiatives.
- Experience partnering withMarTech, Ecommerce, Analytics, Finance, Legal, Procurement, or external affiliate partners to support operational execution and performance reporting.
- Familiarity with MMM, MTA, or broader measurement methodologies is a plus, but notrequired
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
