Job Description

About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.

Accountabilities:

• ISV & Shopper Insights Leadership (Priority)
  • Own ISV consumer insight development for e-commerce and digital channels
  • Analyze consumer decision pathways, identifying key triggers beyond price
  • Translate insights into clear guidance for brand, e-commerce, and commercial teams
  • Act as the insight anchor to support strategic decision-making and optimization
• Online media strategy and consumer journey (Priority)
  • Lead EC all channel media & TA strategy and investment plan to empower business growth.
  • Define the role of e-commerce within the broader brand experience
  • Identify opportunities to enhance value communication, education, and conversion, rather than short-term discount dependency
  • Ensure brand equity is protected and strengthened in e-commerce environments
• E-commerce Campaign & Content Orchestration
  • Act as the key marketing contact for e-commerce campaigns and activations
  • Partner closely with brand owners
  • Coordinate with internal and external stakeholders(KA/EC platform/TP/ISV agencies) to ensure brand consistency and execution quality
  • Balance price promotion and value promotion, with a clear preference for sustainable value building
• Cross-functional Collaboration & Governance
  • Provide clarity on roles, responsibilities, and decision logic across teams
  • Support governance on promotion mechanics, ensuring alignment with brand and long-term objectives

Required Capabilities：

• 5+ years of experience in marketing, shopper marketing, or e-commerce-related roles
• Experience working in matrix organizations with multiple stakeholders
• Strong analytical and insight-generation capability (ISV mindset)
• Deep understanding of consumer journey and digital decision-making
• Able to bridge brand strategy and commercial execution
• Comfortable influencing without direct authority
• Believes in value creation over pure price competition
• Strong ownership. Self-motivate.
• Strong excel and PPT skills.
• Excellent communication and presentation skills in English and Chinese, written and oral.