Job Description

In this role, you will deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate within the brand team with the Partnership & Communications, Brand.com and Education teams while also working with other functions such as the Online, Visual Merchandising, Media & Insight, as well as Commercial teams. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.

ACCOUNTABILITIES

• Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, working in close partnership with multi-functional teams.
• Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.
• Work in close partnership with Brand Partnership & Communications on paid/earned media to support activations.
• Lead and partner with multi-functional teams for execution of omnichannel plans and activations
• Lead retail outposts and events by working closely with Brand Partnership & Communications, Commercial, Visual Merchandising and Education teams.
• Localize creative assets and go-to-market cascaded from Global/Region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).

Qualifications

Education

• University-level education

Experiences

• Minimum 5+ years of relevant experience in marketing
• Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred

Functional Competencies

• Strong analytical and presentation skills
• Strong interpersonal and communication skills
• Detail orientated with strong sense of work prioritization, a fast learner
• Passion for new technologies and digital trends
• Fluency in both English and Korean