Job Description

WHAT YOU WILL BE DOING

• Establish an integrated marketing plan inclusive of PR, Events, social media, top and medium funnel of media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.

• Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.

• Drive all events efforts including press days, trunk shows, customer events and special projects.

• Proactively initiate product seeding, event sponsorship, joint promotion, and collaboration opportunity with right partners.

• Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.

• Optimize content considering SEO and Web Analytics for social and commerce platforms (Meta, Google, Tiktok, WeChat, Red Book etc.)

• Closely work with the regional marketing team, build the brand awareness, and maintain the clear and strong brand positioning by implementing HQ guidelines for the brand essence and brand growth.

• Work closely with the Retail, E-Commerce, and CRM teams to monitor sales performance, evaluate the executed or ongoing marketing programmes.

• Maintain brand consistency and excellence across different channels and target audiences.

• Stay up to date with retail market trend, consumer, and competitors to propose relevant and innovative solutions.

• Produce regular marketing reports for management decision.

• Regional Alignment – Propose a monthly “market insights” touchpoint with regional team

• PR Agency RFP Timeline – Set a Q4 2026 milestone to shortlist 2027 agencies

YOU NEED TO BE...

• Degree in Marketing or related disciplines

• 5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure; strong media & KOL network is a plus

• Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics

• Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude

• Proven ability to influence without authority and balance country needs effectively

• Self-motivated, results-driven, and collaborative; strong ownership and consumer-centric mindset

• Solid commercial acumen with ability to drive KPIs and evaluate campaign ROI and performance

• Experience managing agencies and tight launch timelines; able to work under pressure with strong communication skills

• Proficient in written and spoken English and Chinese (including Mandarin)

WE OFFER YOU…

• Excellent Career Opportunities

• Wide range of training and on the job coaching for your personal growth

• Extra Annual Leaves, Birthday Leave, Public Holiday, Medical and Dental Schemes, MPF with Top Up Contribution

Interested parties please send your Full Resume with current and expected salary to us by clicking the "Apply Now" button below.

TUMI is an equal opportunity employer and welcome applications from all qualified candidates. All information provided by candidates will be used solely for recruitment purposes. Candidates not notified within eight weeks may consider their application unsuccessful. Unsuccessful applications will be destroyed in strict confidence upon completion of recruitment process.