Job Description

Your Role

• Coordinate with multiple departments to design and implement end-to-end campaign process, from requirement, research, build, integration, setup, UAT, deployment, monitoring and enhancement

• Build the target operational vision strategy, roadmap, participate in the formulation of policy and standard
• Drive segmentation, personalization and automation capabilities efforts

• Create and maintain program overview
• Prepare billing report & reconciliation with vendors and coordinate with internal parties for invoice / payment arrangements
• Support marketing team to create / update webform for online registration of different programs
• Support marketing team to update website content provided by marketing team.
• Ensure seamless integration of marketing technology with other business systems
• Identify, evaluate and implement technologies, including automation, CRM systems, direct marketing tools and analytics tools to enhance campaign effectiveness
• Manage the setup and fulfilment of various offer to ensure efficient system performance
• Collaborate with Marketing, Sales, Product Development and IT teams for process improvements and automation by raising change request requirements
• Coordinate with Sales and CS Team for any updated marketing activities
• Provide training and prepare correspondence materials / document to internal and external partners.
• Strong communication skills to deal with courier company and medical partners.
• Keeps management informed by preparing reports and presentations
• Support the direct marketing flow (i.e. SMS, eDM, WhatsApp)
• Undertake other ad-hoc projects assigned by supervisor

To Succeed in this Role

• Degree holder in Business, Marketing or related discipline
• At least 3-5 years solid working experience in sales or marketing operation role

• Knowledge of direct marketing tools (e.g. SMS gateway, Radica, ACS, WATI, Salesforce) and Content Management Systems (e.g. AEM) would be an advantage.

• Proficiency in querying and analyzing data with Tableau and GA would be an advantage.
• Strong logical sense to manage marketing campaign operations effectively
• Self-motivated and strong project management skills; able to work independently
• A good team player with excellent communications and interpersonal skills
• Proficient in spoken and written English and Cantonese