Job Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Role Purpose

The Assistant Marketing Manager drives integrated, data-informed marketing to grow audiences, registrations, and brand awareness across exhibitions, conferences, and digital programs. The role blends hands-on execution with light leadership—co-owning campaign planning, overseeing agencies and freelancers, ensuring brand consistency, and optimizing performance across paid, owned, and earned channels. Primary focus is on digital and campaign operations; the role provides secondary support for Communications & Brand Messaging and Events as needed. The Marketing Executive is the primary owner of these two workstreams, with this role providing backup and surge capacity during peak periods, live events, and leave cover.

Key Responsibilities

1. Integrated Planning & Coordination
   
   • Co-develop annual and campaign-level marketing plans, budgets, and channel mixes aligned to business goals and event timelines.
   
   • Build and maintain campaign calendars, asset trackers, and project timelines to ensure on-time, on-budget delivery.
   
   • Coordinate with internal departments and external partners to align messaging, offers, and deliverables.
   
   • Maintain brand voice and visual identity across all materials and touchpoints.
2. Digital Marketing (Paid, Owned, Earned)
   
   • Plan and execute paid media across Meta, LinkedIn, and Google Ads; set up targeting, A/B tests, and optimization to meet CPA/ROAS goals.
   
   • Manage and update websites and landing pages (e.g., WordPress), implementing SEO best practices for discoverability and conversion.
   
   • Own email/EDM planning, segmentation, template setup, automation, deliverability, and ongoing optimization.
   
   • Implement SEO/SEM initiatives (keyword research, on-page optimization, metadata, internal linking; coordinate backlink/outreach as needed).
   
   • Ensure consistent UTM tagging, audience segmentation and consent management, and end-to-end campaign QA across channels.
3. Content, Creative, and Social
   
   • Brief, produce, or review creative assets (Adobe Photoshop, Illustrator, InDesign) and short-form video edits to support campaigns and events.
   
   • Develop and maintain social media content calendars (LinkedIn, Facebook, Instagram), including copy, visuals, and community engagement.
   
   • Partner with designers, writers, and agencies to deliver on-brand creative; manage reviews and approvals.
   
   • Support the development of printed materials (brochures, signage, onsite guides) and ensure timely production and delivery.
4. Communications & Brand Messaging (supporting role; primary lead: Marketing & Communications Executive)
   
   • Draft and adapt marketing copy across web, email, ads, and social; support PR/media materials (press releases, media kits) as assigned.
   
   • Maintain messaging frameworks for campaigns, speakers, partners, and exhibitors; ensure clarity, accuracy, and brand consistency.
   
   • Support bilingual communications quality where relevant; review translations/localizations for accuracy and tone.
   
   • Contribute to partner/influencer outreach and asset coordination during peak periods or coverage windows.
5. Data, Analytics & Optimization
   
   • Track performance using GA4, ad platform dashboards, and email metrics; build weekly/monthly reporting packs.
   
   • Define and monitor KPIs (registrations, CPA, CTR, conversion rate, MQLs, ROAS, engagement) and lead test-and-learn roadmaps.
   
   • Translate insights into actionable optimizations for targeting, creative, messaging, and channel mix.
   
   • Maintain data hygiene, list governance, and compliance with applicable privacy regulations (e.g., GDPR/PDPA as relevant).
6. Events & Campaign Enablement (supporting role; primary lead: Marketing & Communications Executive)
   
   • Promote exhibitions, conferences, workshops, and webinars; coordinate agendas, speaker assets, and promotional materials.
   
   • Coordinate webinar/seminar execution (landing pages, reminders, host/speaker logistics, post-event follow-up).
   
   • Provide onsite and virtual event support (registration flows, lead capture, signage, collateral, vendor coordination).
   
   • Liaise with external agencies and vendors to deliver social, creative, media, and print workstreams; provide surge coverage and leave cover.
7. Operations, Quality & Stakeholder Management
   
   • Enforce brand, legal, and quality standards; proof and QA all marketing materials and links prior to launch.
   
   • Maintain asset libraries, naming conventions, and documentation for repeatable and scalable workflows.
   
   • Raise POs, track budgets, and manage agencies/freelancers to SLAs and agreed scopes.
   
   • Mentor/guide marketing executives or interns as needed.
   
   • Support ad-hoc initiatives and evolving priorities in a fast-paced environment.

Statement

This job description reflects the role as of the date of drafting. Duties and responsibilities may evolve over time without altering the overall nature or level of responsibility of the position.

行銷副理 — 職務說明

職務宗旨

行銷副理以整合、數據導向的方式推動展會、會議與數位專案的受眾成長、報名轉換與品牌聲量。此職務兼具實作與輕度領導，與主管共同規劃活動與年度行銷計畫、協同管理外部代理與自由工作者、維護品牌一致性，並在付費、自有與口碑通路上持續優化表現。

本角色以數位與活動型行銷執行為主，並在需要時支援「品牌訊息與公關」以及「活動與行銷執行」兩大工作流。上述兩項由行銷專員為主要負責人；本角色將於高峰期、現場活動與同仁請假期間提供備援與協作，確保產出品質與進度。

主要職責

1. 整合規劃與協同

• 與主管共同擬定年度與各檔期行銷計畫、預算與通路組合，對齊商業目標與活動時程。
• 建置並維護活動行事曆、素材清單與專案時程，確保依時依質、控管成本交付。
• 與公司內部部門與外部夥伴協調，對齊訊息、優惠方案與交付物。
• 維護品牌語調與視覺識別於各接觸點的一致性。

1. 數位行銷（付費、自有、口碑）

• 規劃與執行 Meta、LinkedIn、Google Ads 投放；設定目標受眾、A/B 測試與優化，達成 CPA/ROAS。
• 維護與更新網站與登陸頁（如 WordPress），落實 SEO 最佳化以提升可見度與轉換。
• 規劃與管理 EDM（名單分群、模板設定、自動化流程、投遞率與持續優化）。
• 推動 SEO/SEM（關鍵字研究、頁面優化、後台資訊、內部連結；視需要協調外部連結拓展）。
• 確保各通路 UTM 標記一致、受眾分群與同意管理到位，並落實上線前品質檢核（QA）。

1. 內容、創意與社群

• 撰寫簡報與需求，或支援產出並審核創意素材（Photoshop、Illustrator、InDesign）與短影音剪輯。
• 建置並維護社群內容行事曆（LinkedIn、Facebook、Instagram 等），包含文案、視覺與社群互動。
• 與設計、文案與代理商協作，確保素材符合品牌並準時交付；管理審核與回饋流程。
• 支援紙本物料（摺頁、看板、現場指南）製作，確保時程與品質。

1. 溝通與品牌訊息（支援角色；主要負責人：行銷與傳播專員）

• 依需求支援網站、EDM、廣告與社群之文案撰寫與調整；備援新聞稿、媒體資料包等公關素材。
• 維護活動、講者、合作夥伴與參展商之訊息框架，確保清楚、正確且一致。
• 於需要時協助雙語（中／英）內容品質；檢核翻譯與在地化語氣。
• 於尖峰期協助夥伴／意見領袖之合作溝通與素材協調。

1. 數據、分析與優化

• 使用 GA4、廣告平台後台與 EDM 指標追蹤績效；產出週／月報表。
• 設定並追蹤 KPI（報名數、CPA、CTR、轉換率、MQL、ROAS、互動）並制定測試學習路線圖。
• 將洞察轉化為可執行的優化方案（受眾、創意、訊息、通路組合）。
• 維護名單衛生與資料治理，並遵循個資法規（如台灣個資法 PDPA、GDPR 視市場適用）。

1. 活動與行銷執行（支援角色；主要負責人：行銷與傳播專員）

• 推廣展會、會議、工作坊與網路研討會；協調議程、講者素材與宣傳物料。
• 規劃與支援 Webinar/研討會執行（頁面、提醒、主持／講者流程、會後追蹤）。
• 提供現場與線上活動支援（報到流程、名單蒐集、指引與物料、供應商協調）。
• 與外部代理與廠商協作交付社群、創意、媒體與印刷工作；於尖峰期與請假期間提供備援。

1. 營運、品質與利害關係人管理

• 落實品牌、法遵與品質標準；所有素材與連結上線前進行校對與 QA。
• 維護素材庫與命名規則，建置文件以利流程標準化與規模化。
• 建立採購單（PO）、追蹤預算，依服務水準協議（SLA）與範疇管理代理／外包。
• 視需要指導行銷專員或實習生。
• 在快節奏環境下支援臨時專案與彈性任務。

Qualifications

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or related discipline.

• 4–6 years of experience in digital marketing and communications, preferably within B2B events/exhibitions or similar industries.

• Hands-on experience with Meta, LinkedIn, and Google Ads; strong grasp of SEO/SEM; proficient with GA4.

• Website CMS experience (e.g., WordPress) and basic HTML/CSS knowledge.

• Email/marketing automation experience (e.g., Mailchimp, HubSpot, Marketo), including segmentation and lifecycle campaigns.

• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign); basic video editing skills are an advantage.

• Excellent writing and editing skills in English; strong attention to detail and brand consistency.

• Proficiency in Chinese (written and spoken) is strongly preferred or required for [market]; bilingual copyediting experience is a plus.

• Organized, proactive, and accountable; able to manage multiple projects and deadlines.

• Willingness to work flexible hours and travel/attend onsite events as required.

• Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with CRM (e.g., Salesforce) is a plus.

Desirable Skills

• Experience with webinars and virtual event platforms (e.g., Zoom, ON24).

• Familiarity with CRM processes (lead capture, scoring, MQLs) and event-to-CRM integration.

• Basic data visualization or dashboarding skills; comfort with A/B testing frameworks.

• Experience managing agencies and negotiating media/creative deliverables.

Key Performance Indicators (KPIs)

• Audience growth and registration targets by campaign/event.

• Cost efficiency (CPA/ROAS), CTR, conversion rates, email engagement (open/click rates), and deliverability.

• Website traffic growth, SEO rankings, and landing page conversion.

• Registration-to-attendance conversion and lead quality (e.g., MQL conversion where applicable).

• On-time, on-budget delivery of campaigns and collateral.

• Stakeholder satisfaction (internal teams, exhibitors/partners), quality and accuracy of outputs, and brand/social engagement growth.

資格與經歷

• 行銷、傳播或相關科系大學以上學歷。
• 4–6 年數位行銷與傳播實務經驗（具 B2B 展會／活動經驗尤佳）。
• 實作經驗：Meta、LinkedIn、Google Ads；熟悉 SEO/SEM；精通 GA4。
• 具 CMS（如 WordPress）與基本 HTML/CSS 能力。
• EDM／行銷自動化經驗（如 Mailchimp、HubSpot、Marketo），熟悉分群與生命週期行銷。
• 熟悉 Adobe Creative Cloud（Photoshop、Illustrator、InDesign）；具基礎影片剪輯佳。
• 優秀中英文書寫與編修能力，注重細節與品牌一致性。
• 高度組織力與主動性，能同時管理多項任務與時程。
• 可配合彈性工時及必要之外出／現場支援。
• 熟悉 Microsoft Office（PowerPoint、Excel、Word）；具 CRM（如 Salesforce）經驗加分。

加分條件

• 熟悉 Webinar／虛擬活動平台（如 Zoom、ON24）。
• 熟悉 CRM 流程（名單擷取、評分、MQL）與活動串接。
• 基礎數據視覺化或儀表板經驗；熟悉 A/B 測試方法。
• 代理商管理與媒體／創意採購經驗。
• 熟悉 LINE 官方帳號經營與台灣受眾觸達。

關鍵績效指標（KPI）

• 各檔期受眾成長與報名目標達成。
• 成本效率（CPA/ROAS）、CTR、轉換率、EDM 開信／點擊與投遞率。
• 網站流量、SEO 排名與登陸頁轉換。
• 報名至出席轉換與名單品質（如 MQL 轉換）。
• 活動與素材按時、按預算交付。
• 內外部利害關係人滿意度、產出品質與品牌／社群互動成長。

聲明

本職務說明以編寫當時之工作內容為準；日後職責可能因業務需要適度調整，惟不影響其整體性質與職級。

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here