Job Description

Purpose of Role

Assistant Marketing Communications Manager performs key functions of formulating effective public relations and marketing strategies; promoting the Hotel and its venues to targeted audience; building relationships with media and the community; developing online marketing and social media strategies in adherence to W core values and social media strategy.

Assistant Marketing Communications Manager will support Sales, Event Sales, Beverage & Food and AWAY Spa with their operations and promotional activities.

Assistant Marketing Communications Manager will interface with hotel management (Director of Sales & Marketing and General Manager) to report on revenue statistics, personnel issues, PR performance, latest development in corporate guidelines and supervise hotel collaterals designs.

Responsibly Description

• Define PR and marketing objectives, develop and implement PR and marketing strategies to meet hotel goals; including identifying and conveying W ’s positioning statement and key messages to targeted audience via effective channels and campaigns.
• Assist Director of Sales & Marketing develop and manage annual department budget to effectively accomplish objectives.
• Initiate and maintain positive relationships with international, regional and local media in order to generate news-worthy publicity and media coverage. Identifies new media platforms and build new marketing partnerships.
• Ensure that appointed PR / advertising / media buying agencies, graphic artist and printers (if any) perform and deliver products with W ’s image and standards.
• Conducts periodic assessment for graphic artist and printer, make necessary recommendations.
• Develop / approve all press informational materials and photography for regular distribution.
• Assist with collation of material for newsletters and other communications vehicles, in particular, promote the hotel in general and special programmes.
• Supervise, direct and edit (copy, design, layout) all collateral products graphic design (i.e. promotional flyer, brochures, menus, guest information pieces, signs, forms, invitation.)
• Supervise, direct and edit (copy, design, and layout) all collateral and products graphic design (promotional flyers, brochures, menus, guest information pieces, signs, forms, invitations, and etc.)
• Develop advertising (image and tactical) plans for Beverage& Food , Rooms and the Hotel.
• Ensure that efforts are in accordance with Marriott Divisional and Hotel advertising guidelines, reach targeted markets and convey accurate messages.
• Develop and oversee the production of all hotel collaterals in accordance to Brands Standards.
• Develop and execute the unique W Happening events and depict W Happenings calendar and brand direction.
• Create a positive and strong presence to targeted public (other than press) in the local community by involving management in civic and professional organisations, and establishing contacts with local leaders.
• Help Director of Sales & Marketing and General Manager create suitable community programmes.
• Drive SPG awareness and via the Marriott channels.
• Champion, grow awareness and drive enrolment of all Marriott loyalty programs.
• Support hotel-wide training programmes to assure continuous Talent development and improve service quality.
• To guide and develop subordinates.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.