Job Description

[What the role is]

Reporting to the Assistant Director, Corporate Communications, the Marketing & Analytics Manager will lead the planning, execution and optimisation of integrated marketing campaigns, while driving data informed decision making across Temasek Polytechnic.

[What you will be working on]

Key Responsibilities

Strategic Marketing & Campaign Management

• Develop and implement integrated marketing and communications strategies aligned with TP's corporate objectives and KPIs.
• Lead end to end campaign planning across paid, owned and earned media.
• Oversee creative development, media planning, production and campaign optimisation.
• Manage campaign budgets, timelines and deliverables.

Marketing Analytics, AI & Insights

• Develop dashboards and executive reports tracking reach, engagement, conversions, share of voice, web traffic, campaign ROI and AI driven performance metrics.
• Analyse campaign, event and audience performance using analytics and AI tools to identify trends, predict outcomes and generate actionable insights.
• Leverage AI powered platforms to automate reporting, uncover audience insights, support forecasting and improve marketing decision making.
• Conduct post campaign reviews and After Action Reviews, incorporating AI assisted analysis to identify opportunities for continuous improvement.
• Benchmark TP's performance against industry best practices and peer institutions, while monitoring emerging AI trends and technologies to enhance marketing effectiveness.
• Evaluate and recommend new AI tools and technologies that improve marketing analytics, content performance, workflow efficiency and audience engagement.

Digital Marketing

• Optimise digital marketing initiatives including social media, websites, SEO, SEM, email marketing and digital advertising.
• Monitor emerging digital trends, platforms and youth engagement behaviours.

Stakeholder & Project Management

• Partner internal stakeholders, schools and departments to deliver integrated campaigns.
• Manage creative, media and research agencies to ensure quality and timely delivery.
• Present recommendations and insights to senior management.

[What we are looking for]

Prerequisites

• Relevant qualifications in Marketing, Communications, Business, Data Analytics or related discipline.
• Minimum 5 years of experience in integrated marketing, digital communications or marketing analytics.
• Knowledge of social listening, audience segmentation and media monitoring.
• Strong understanding of digital marketing, media planning, SEO, SEM and social media.
• Experience using Google Analytics, Power BI, Tableau or equivalent analytics platforms.
• Excellent analytical, project management and stakeholder engagement skills.
• Strong written, presentation and communication skills.