Mashreq

Assistant Manager.Direct Banking Center-Credit cards Retention

Mashreq  •  Bengaluru, IN (Onsite)  •  3 hours ago
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Job Description

Key Responsibilities

  • To manage a large Card Retention set‑up comprising Agents (approx. 20 FTEs)
  • The Credit Card Retention Manager is responsible for developing and executing customer retention strategies to reduce credit card attrition, increase portfolio profitability, improve customer engagement, and enhance customer lifetime value.
  • Manage end-to-end retention programs for credit card customers.
  • Develop and implement customer retention strategies to reduce card cancellations and portfolio attrition.
  • Analyze closure requests and identify root causes of customer churn
  • Monitoring request TAT and Closure TAT end to end.
  • Implement initiatives to improve customer satisfaction and Net Promoter Score (NPS).
  • Identify service gaps and recommend corrective actions.
  • Design, execute, and measure retention campaigns through multiple channels including tele-retention, SMS, email, mobile banking, and contact centres.
Mashreq

About Mashreq

Disclaimer: Mashreq will never ask for your bank related information via phone call, SMS or email. We will also never contact you from a mobile number to resolve your query.

Welcome to the LinkedIn page of Mashreq. More than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Join Mashreq and find your way to Rise Every Day.

Industry
Finance & Insurance
Company Size
5,001-10,000 employees
Headquarters
Dubai, AE
Year Founded
1967
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