Job Description

Role and Responsibilities

Responsibilities

• Co-working with Product Marketing, Channel Team and Marketing Team
• Develop and implement national and customized channel promotions for all CE products.
• Understand well TIM, Cores, Promotion library and Procure to Pay system
• Analyze channel sell out and promotion pre-post evaluation, outlet by outlet and implement improvement plans.
• Sourcing Promotional Item, POSM thru TSE Procurement and local vendors pool by following company policy strictly
• Conduct and check competitive benchmarking, retail price comparison, competitor movement and feedback to Product Marketing and Channel Team.
• Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation for Trade activities.
• Managing Retail innovation/Renovation project with Cheil. Develop visual merchandising tool, planogram guideline for smart table, and cabinet. Conduct shelf share audit and recommend improvement plans.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Retail Performance: Conduct shelf share audits, analyze retail execution data, and recommend actionable improvement plans to maximize brand presence. (New)
• Events & Activations: Manage and lead all new products launching events, consumer activations, and other marketing events for Samsung Consumer Electronics only. (New)
• Merchandising Compliance: Develop, document, and distribute clear merchandising guidelines and planograms. Conduct retail audits at Modern Trade (MT) and Traditional Trade (TT) to ensure high compliance with brand standards. (Justified)
• Manage marketing expenses within assigned budget.
• Performs other duties as assigned by management /direct supervisor.

Skills and Qualifications

Qualifications / Key Skills Required:

• Possess a degree or higher preferably in Business, Economics or Marketing.
• At least 5 years relevant marketing, business development experiences with technology/FMCG industry
• Experience in trade marketing emphasis on merchandising, promotion and partnerships
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. High ability of problem solving.
• Familiar with retail environment, dealers and channel management
• Willing to learn, Confident, Honest, good team player and structural thinking.
• Strong business acumen, awareness of market and retail trends.
• Those with good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Excellent in Microsoft Excel (Advance program)

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