Job Description

Location: Onsite Manila, Philippines

About the Hiring Company:

The Assistant Manager, Social Media is responsible for ensuring the seamless execution of all social media initiatives across the company. This role oversees day-to-day social media operations, content execution, agency coordination, campaign rollout, and influencer deliverables to ensure all social media activities are aligned with brand objectives, compliance standards, and performance targets.

The role also serves as the operational extension of the Social Media Lead, enabling stronger focus on strategic growth, acquisition performance, and brand expansion initiatives.

The Successful Candidate:

• Graduate of any Marketing, Communications, or Advertising course.

• Experience in the following fields is preferable:

  • Social Media Marketing

  • Content Production

  • Agency & Vendor Management

  • Acquisition Marketing

• Interested candidates should possess a blend of strategic thinking, data-driven decision-making, and practical experience across the aforementioned fields.

DUTIES AND RESPONSIBILITIES

1. Content Execution & Calendar Management

a. Translate approved monthly content strategies into:

• Weekly content calendars

• Daily posting schedules

• Platform-specific execution plans

b. Manage end-to-end publishing schedules across all social media platforms, including:

• Facebook

• Instagram

• Threads / X

• TikTok

• YouTube

• Telegram / Viber communities (if applicable)

c. Ensure all content is published:

• On-time

• Error-free

• Following approved branding and compliance guidelines

d.

• Maintain social media content trackers and publishing documentation.

2. Agency & Vendor Management

a.

• Serve as the primary day-to-day contact for creative agencies, production vendors, and external social media partners.

b. Coordinate:

• Creative briefs

• Feedback consolidation

• Revision cycles

• Asset approvals

c. Ensure all creative outputs comply with:

• Brand guidelines

• PAGCOR regulations

• ASC requirements (if applicable)

• Internal compliance standards

d.

• Track agency deliverables against agreed timelines and scopes of work.

e. Coordinate processing requirements related to:

• Vendor accreditation

• Purchase requests

• Contracts

• Invoices

• Payment endorsements

3. Content Production Oversight

a. Supervise and quality-check:

• Static creatives

• Motion graphics

• Video edits

• Reels / short-form videos

• Copywriting and captions

b. Ensure all content assets are:

• Platform-optimized

• Mobile-first

• Engagement-driven

• Conversion-oriented

c. Ensure proper implementation of:

• CTAs

• Tracking links / UTMs

• Hashtags

• Promo disclaimers

• Responsible gaming messaging

d.

• Monitor creative performance trends and recommend optimization opportunities.

4. Promo & Campaign Execution

a.

• Support the execution of all monthly digital promos and campaign launches.

b. Assist in:

• Promo mechanics finalization

• Creative rollout planning

• Landing page coordination

• Publishing schedules

• Giveaway logistics

c. Ensure all campaign assets are complete prior to launch, including:

• Visuals

• Captions

• Tracking links

• Compliance approvals

d.

• Coordinate with internal teams to ensure timely campaign deployment.

e.

• Conduct post-campaign documentation and recap support.

5. PR & Influencer Support

a. Coordinate influencer and KOL deliverables, including:

• Posting schedules

• Asset dissemination

• Tracking links

• Compliance reminders

b.

• Monitor influencer posting compliance and deliverable completion.

c. Assist in organizing:

• PR seedings

• Media partnerships

• Event-related social coverage

d.

• Track influencer performance metrics and campaign outputs.

6. Reporting & Operational Support

a.

• Consolidate weekly and monthly social media performance reports.

b. Monitor:

• Engagement performance

• Reach and impressions

• Follower growth

• Traffic contribution

• Conversion performance

c. Assist in identifying:

• High-performing content

• Content gaps

• Emerging trends

• Competitor activities

d. Assist in maintaining updated trackers for:

• Campaigns

• Deliverables

• Vendor payments

• Influencer outputs

• Publishing calendars

Additional Skills:

• Great Communication and Negotiation skills

• Strong understanding of non-traditional acquisition channels.

• Proven ability to execute campaigns with measurable outcomes.

• Excellent project management and multitasking skills.

• Able to see acquisition marketing opportunities.

Reporting & Meeting Structure

Weekly

• Projects Updates

Monthly

• Campaign Performance Updates

• AAR on completed campaigns

• Pipeline for the Next Month

Yearly

• Summarized Campaign Results including total contribution to team KPI

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.