Job Description

REQ13536 Assistant Manager, Social Media (Open)

Assistant Manager, Social Media reports to Manager, Social Media and is responsible for the execution of social media strategy and implementation to drive brand advocacy and customer conversion & loyalty.

PRIMARY RESPONSIBILITIES:

• Manage relevant social media content to drive growth and engagement on social media platforms.
• Manage monthly social media calendars, monthly social media shooting and deliver monthly reports.
• Assist in planning and implement social media outreach campaigns to drive awareness.
• Develop and manage social influencer programs, social media shooting programs and entertainment shows.
• Manage relationships with social media platform partners and agencies on campaigns.
• Analyze and review social media marketing effort.
• Monitor social media trends and key competitors’ activities.
• Manage and monitor efforts in building online reviews and reputation.
• Staying up to date on best practices and emerging trends in social media
• Perform other duties when needed

QUALIFICATIONS:

Experience

• At least 3 years relevant experiences in China social media, ecommerce, brand marketing and/or PR, with at least 2 years specifically developing campaigns on Weibo, WeChat, RED and Douyin platform.

Education

• Bachelor’s degree in Communication, Marketing, Digital Media is preferred.

Skills/Competencies

• Highly proficient in key social media platforms, especially WeChat, Weibo, Douyin, RED, Dianping platform and requirements.
• Knowledge of current China social media trends, measurements and tracking methods.
• Strong writing skills in both Simplified Chinese, Traditional Chinese and English.
• Highly organized and an excellent communicator in Mandarin, English and Cantonese.
• Time management and project management skills are required
• Work collaboratively and communicate effectively with internal business units and external vendors.
• Very well organized with a proven ability to multi-task.
• Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
• Flexible to work on evening time and weekend.
• Able to lead and complete social media campaign independently.