Flutter International

Assistant Manager - SEO

Flutter International  •  Republic of India (Onsite)  •  7 days ago
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Job Description

Assistant Manager - SEO

About Junglee Games:

Junglee Games is part of Flutter Entertainment, the world's leading iGaming and sports entertainment group listed on the New York Stock Exchange (NYSE: FLUT).

We operate independently in India while leveraging Flutter's global expertise across product, technology, and responsible gaming.

With over 150 million users, Junglee Games is a leader in the game-tech space. Founded in San Francisco in 2012, we are revolutionising how people play games. Our notable free-to-play titles include Howzat, Junglee Rummy, and Junglee Poker, built to deliver engaging, scalable, and trusted gaming experiences.

Our team brings a deep global pedigree, having worked on internationally acclaimed AAA titles such as Transformers and Star Wars: The Old Republic, and contributed to iconic Hollywood productions including Avatar. Junglee Games mission is to build entertainment for millions of players worldwide and connect them through games.

Joining Junglee Games means working at the intersection of India's fast-growing gaming ecosystem and Flutter Entertainment's global talent community, helping shape the future of digital entertainment. Beyond gaming, Junglee Games represents a culture driven by innovation, data science, cutting-edge technology, and strong values, shaping the next generation of responsible leaders.

Job Location: Gurgaon

We’re looking for an AI SEO Manager/ AM who blends technical mastery with AI-driven thinking. This role demands more than keyword research; it's about architecting scalable, intelligent content systems that connect user intent, brand storytelling, and search performance. You’ll manage the full SEO lifecycle strategy, implementation, automation, and optimization while leading complex projects across teams (content, dev, design, analytics).

Key Responsibilities:

  • Own full-funnel SEO strategy - blogs, landing pages, and transactional gaming properties balancing brand authority with growth metrics.

  • Design and execute complex SEO projects (e.g., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems).

  • Implement AI workflows for SEO: prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.

  • Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences.

  • Set up and manage SEO infrastructure using tools like Semrush, Ahrefs, Looker/Tableau dashboards.

  • Automate repetitive tasks (e.g., meta updates, internal link mapping, content audits) using n8n / Make / Python / Google Sheets API.

  • Monitor and report on organic traffic, CTR, conversion paths, and engagement metrics, translating insights into tangible action plans.

  • Stay ahead of search and AI trends (Google SGE, multimodal search, semantic SEO, GenAI-based content workflows).

Required Skills & Experience:

  • 3-6 years of hands-on SEO experience (preferably in high-volume content environments like Gaming, SaaS)

  • Strong technical foundation: HTML, schema markup, crawl budget management, Core Web Vitals, site architecture.

  • Experience managing complex SEO projects end-to-end preferably involving multiple content verticals and large datasets.

  • Working knowledge of AI tools for SEO (ChatGPT, Claude, Gemini, SurferSEO, Clearscope, etc.) and how to integrate them in workflows.

  • Familiarity with automation or scripting (Python, n8n, Google Apps Script) is a strong plus.

  • Ability to translate data insights into actionable recommendations and prioritize effectively across stakeholders.

  • Excellent communication, documentation, and project-management skills.

Nice to Have:

  • Experience with programmatic SEO or AI-generated content at scale.

  • Understanding of multi-touch attribution models and SEO’s role in full-funnel analytics.

  • Prior experience managing SEO teams or agency partners.

Flutter International

About Flutter International

We’re Flutter International, a global sports betting, gaming and entertainment provider.

We operate some of the world’s most innovative, diverse and distinctive brands, including PokerStars, Sky Betting & Gaming, tombola, Paddy Power, Betfair, Betfair International, Adjarabet, Betnacional, Junglee Games, Sportsbet, MaxBet, Snai, Sisal and Singular. Our vision is to be the player's champion, wherever they play, and that’s #MadePossibleBy the people in our teams.

If you’re ready to champion play, champion empowerment, and champion teamwork, then we could have the perfect role for you. With five million customers around the world, it’s a fast-paced environment, but we really do have something for everyone.

Are you ready to discover a world of possibilities? Take a look at our openings in the Jobs tab and apply today.

Industry
Arts & Entertainment
Company Size
5,001-10,000 employees
Headquarters
Dublin, IE
Year Founded
Unknown
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