Job Purpose:
•Implement acquisition, growth, and retention initiatives tailored to affluent customers, aligned with the bank’s strategic goals and value propositions for key sub-segments
•Collaborate with internal stakeholders to holistically meet customer needs through cross-selling, enhancing product penetration, service upgrades, and overall profitability within the affluent segment
Main Responsibilities:
•Assist in implementing acquisition, growth, and retention programs for affluent customers in alignment with the Bank’s strategic initiatives
•Implement actionable plans based on defined value propositions for strategic sub-segments, focusing on customer acquisition, cross-selling, service upgrades, loyalty enhancement, and retention
•Work closely with internal teams to facilitate cross-selling of suitable products and services, ensuring holistic solutions for target customers and improving product penetration
•Coordinate and monitor sales activities, marketing campaigns, and customer events. Assist in evaluating campaign effectiveness and ensure efficient use of the approved marketing budget
•Collaborate with counterparts to support the development of user-friendly and cost-effective sales and service platforms, improving customer experience across touchpoints
•Provide assistance in marketing and loyalty programs for the private banking segment
Incumbent Requirements:
•Degree holder or above in Finance, Marketing, Business Administration or related disciplines
•Minimum 3-4 years of experience in marketing preferably in prestige customer segment marketing, preferably in banking field
•Attentive to details and strong sense of market trend
•Goal-oriented and committed to driving business success
•Ability to thrive in fast-paced environment and manage multiple tasks under pressure
•Excellent interpersonal and people management skills
•Good command of written and spoken English and Chinese
This position is an in-scope position under the Mandatory Reference Checking Scheme. Please refer to the FAQs for In-Scope Individuals issued by the Hong Kong Association of Banks for details.
https://www.hkab.org.hk/tc/page/5/mandatory-reference-checking-scheme-phase-2
About Dah Sing Bank
Dah Sing Bank, Limited is a wholly-owned subsidiary of Dah Sing Banking Group (HKG:2356) which is listed on the Hong Kong Stock Exchange. Founded in Hong Kong over 70 years ago, Dah Sing Bank has been providing quality banking products and services to our customers with a vision to be “The Local Bank with a Personal Touch”. Over the years, the Bank has been rigorous in delivering on our brand promise to grow with our customers in Hong Kong, the Greater Bay Area and beyond – "Together We Progress and Prosper". Building on our experience and solid foundation in the industry, the Bank’s scope of professional services now spans retail banking, private banking, business and commercial banking. Meanwhile, the Bank is also making significant investments in our digital banking capabilities to stay abreast with smart banking developments in Hong Kong and to support financial inclusion at large.
In addition to its Hong Kong banking operations, Dah Sing Bank also has wholly-owned subsidiaries including Dah Sing Bank (China) Limited, Banco Comercial de Macau, and OK Finance Limited. It is also a strategic shareholder of Bank of Chongqing with a shareholding of about 15%. Dah Sing Bank and its subsidiaries now have around 70 branches operating in Hong Kong, Macau and Mainland China.
This Page is written by the Bank in English. Any automated translated text in other languages appearing on this Page is not written or provided by the Bank and the Bank shall not be liable for any related issue or error.
This service/product is not targeted at customers in the EU.
本專頁由本行以英文撰寫。於本專頁出現之任何其他語言自動翻譯版本並不由本行撰寫或提供，本行將不承擔任何相關問題或錯誤。
本服務／產品並不是以歐盟的人士為目標。
