Job Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟭𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Kozhikode, Kerala, India

Job Type: Full-time

We are seeking a dynamic and commercially driven Sales Manager – Premium Fresh Produce & Specialty Coffee to drive business growth and expand market presence across premium retail, hospitality, specialty food, and specialty coffee segments. This role is ideal for professionals with strong B2B sales experience, excellent relationship management skills, and a passion for delivering high-quality agricultural products to discerning customers.

As a Sales Manager, you will be responsible for identifying new business opportunities, developing strategic customer relationships, and managing key accounts while ensuring consistent revenue growth. You will collaborate closely with operations, production, and logistics teams to align customer demand with product availability and maintain exceptional product quality throughout the supply chain. This role requires a customer-centric approach, strong commercial acumen, and the ability to build long-term partnerships in a fast-paced, quality-focused business environment.

Requirements

Key Responsibilities

• Develop and execute sales strategies to grow market presence across premium retail, hospitality, specialty food, and specialty coffee segments.
• Identify, acquire, and onboard new B2B customers while expanding relationships with existing key accounts.
• Build long-term partnerships with retailers, distributors, hospitality businesses, chefs, and specialty coffee buyers.
• Conduct product presentations, customer meetings, tasting sessions, and business reviews to demonstrate product quality and value.
• Negotiate commercial agreements, pricing, and contract terms while achieving revenue and profitability objectives.
• Manage sales activities across premium fresh produce and specialty coffee product portfolios.
• Coordinate customer trials, product sampling, and commercial conversions to accelerate new business opportunities.
• Collaborate with production, operations, and logistics teams to align customer demand, inventory planning, and order fulfillment.
• Support efficient supply chain coordination by ensuring timely deliveries and maintaining product quality throughout distribution.
• Monitor market trends, customer preferences, competitor activities, and emerging business opportunities to strengthen market positioning.
• Represent the organization at industry events, trade exhibitions, customer engagements, and networking opportunities.
• Maintain accurate sales forecasts, customer pipelines, CRM records, and business performance reports to support strategic decision-making.
• Analyze sales performance and recommend initiatives to improve customer acquisition, retention, profitability, and overall business growth.

What Makes You a Great Fit

• 5+ years of experience in B2B Sales, Business Development, or Key Account Management, preferably within food, agriculture, FMCG, retail, or specialty products.
• Proven success in developing new business opportunities and managing long-term customer relationships.
• Strong understanding of enterprise sales processes, customer engagement, and commercial negotiations.
• Experience working with premium products, perishable goods, food supply chains, or cold-chain logistics is highly desirable.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong analytical mindset with the ability to interpret sales data, market trends, and customer insights to drive business growth.
• Hands-on experience using CRM platforms, sales forecasting tools, and performance reporting systems.
• Strong organizational and planning skills with the ability to manage multiple customer accounts and priorities simultaneously.
• Self-motivated, entrepreneurial, and results-oriented with a strong focus on achieving revenue and profitability targets.
• Passion for premium agricultural products, sustainability, customer experience, and delivering exceptional service.
• Willingness to travel regularly for customer meetings, business development activities, and account management across assigned territories.