Job Description

Position Title

Assistant Manager Sales (Cable/ Conductor/ EPC)

The role would be responsible for Overall sales (Order Book & Revenue) of Overheads Business. the incumbent will also be responsible for working closely with the regional BD leads to drive expansion of Business.

Key Result Areas:

1. Order Book Margin
2. Revenue
3. Gross Margin
4. New Market Penetration
5. Customer Satisfaction

Critical Success Factors - Essential

• Bachelor’s Degree in Business, Sales, Engineering, or related field (MBA preferred)
• 5 to 10 years of experience in sales, business development, have knowledge of Export market - Relevant to Conductor, Fiber and Cable industry
• Proven record of opening new countries and developing relationships with utility companies and infrastructure clients.
• Strong understanding of regional regulatory requirements, distribution channels, and industry dynamics in target markets.
• Excellent negotiation, networking, and communication skills, with experience in cross-border sales.
• Proficiency in CRM software and MS Office
• Sales Exports Experience

Key Accountabilities / Responsibilities

New Market Development & Expansion

• In partnership with the BD head drive the company’s growth strategy by identifying and evaluating new countries and regions for market entry
• Develop market entry strategies that align with the company’s growth goals and regulatory requirements in each target country.
• Build partnerships with local distributors, agents, and industry stakeholders to facilitate market entry and brand establishment in partnership with BD Heads.

Customer Acquisition

• Drive revenue realization and secure business with major utilities & EPCs.
• Build and maintain strong relationships with decision-makers in the utility and infrastructure sectors to gain a foothold in critical markets.

Sales Strategy & Implementation

• Developing and executing a tailored sales strategy focused on market entry, growth, and customer acquisition in new regions.
• Set and monitor performance metrics specifically tied revenue generation and customer satisfaction.

Collaboration & Cross-Functional Alignment

• Partner with Business Development, Product, and Operational teams to ensure alignment on product offerings, branding, and market requirements.

Sales Reporting & Market Analysis

• Use analytics and customer feedback to refine sales strategies and make data-driven decisions that support growth objectives.

Team Leadership and Development

• Lead, manage, and develop a team of sales professionals in a matrix structure
• Foster a result-oriented culture that encourages innovation, persistence, and excellence in execution.

Competencies

Behavioural - Achievement OrientationBehavioural - Analytical Decision MakingBehavioural - Customer Service OrientationBehavioural - Innovative ThinkingFunctional - FinancialFunctional - OperationalFunctional - PeopleFunctional - Strategic

About Us

Sterlite is a leading integrated power transmission developer and solutions provider globally, focused on addressing complex challenges in the sector by tackling the key constraints of time, space and capital.

We believe that electricity access transforms societies and delivers long-lasting social impact. Sterlite Power is uniquely positioned to solve the toughest challenges of clean energy delivery.

Our Global Products & Services Business is expanding horizons in the Power Transmission industry by developing an efficient, reliable and resilient transmission ecosystem. Our work impacts communities and businesses by enabling access to reliable, high-quality electricity. With power utilities facing increased pressure due to a rapidly growing population, increased demand and ageing infrastructure, there is an urgent need for augmentation and upgrades.

We help power utilities to tackle their network congestion challenges, by providing solutions that upgrade and uprate corridor intensity. Our strategic solutions through system design, application engineering, complete engineering procurement and construction as well as project management, commissioning and lifecycle services, ensure improved performance in the short and long-term.