
At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
Position Purpose
The Assistant Manager of Retail (Stores) Communications l eads,managesand develops/maintainsall communications, task/workloadand delivery portals for the Retail division. Accountable to deliver an efficient,consistentandaccuratecommunication platform that includes policy, procedures, education, taskmanagementand workload planning resources for the entire division.Ensures that all communications for all initiativesimpactingthe stores are scalable and able to be effectively executed in a live retail store environmentServes as the gatekeeper for all communication flow between the field and corporate office departments, ensuring store priorities, constraints, and execution realities are reflected in how communication is designed and delivered,through management of the division inbox, intranet sites,and regular management of thestore’stask management platform.This individualrepresentsthe Stores division and is the voice for Senior Leadershipwith a deep understanding of store operations, store leadership needs, and frontline executionin all corporate initiatives related to communications, informationplatformsand education support for all employees of the Retail division.
T his role is based in our Corporate HQ located in Freeport, Maine and is not a remote position.
Responsibilities
Leadership:
Translate business goals,resultsand strategy intoclear,engaging, motivational messages for storeleaders and frontline teams
Lead and develop Store Coordinator(s) to create,editand deploy store / HO communications.
Responsible tofacilitatealignment across multiple departments to gain consensus on communications,learningand task/workload strategies.
A leader and subject matter expert of the business in all stakeholder / cross functional settings acting in a leadership role torepresentStore Operations and Retail.
Communication:
Develop and manage an annual communication plan for storesthatalignstoretail operating rhythms, peak periods, and workload capacity
Owner of the communication content and platform for the Retail division. Maintainsan accuraterepository of all communication, reporting,policiesand procedures,ensuring content is actionable, prioritized, and executable at store level
Responsible for ensuring that all content presented to the division is on time,accurateand easily navigated by the end user.
Overseesall store related document development to ensure end user efficiency, consistency of presentation and accuracy. Conducts ongoing communications needs assessment to ensure desired outcomes.
Secures all resource needs with L.L.Beaninformation services, as well as the corporate Learning and Communication department to deliver efficient communication tools.
Serves ascommunicationconsultant to leaders to ensure effective planning, developing and dissemination of key business information.
Designs andmaintainsthe functionality of all performance management and evaluation tools for the Retail division.
Develops strategies to increase the efficiency and consistency of Store communication and education delivery at L.L.Beanby monitoring industry trends, communicationmethodsand tools for remote locations.
Planning:
Owner of workload balance and volume released to stores,grounded in firsthand understanding of store labor models, staffing realities, and service expectations
Identifiesareas of workload management contention andfacilitatessolutions for maximum efficiency while meeting financial budget targets.
Creates andmaintainsan accurateactivity calendar for stores and all related task planning tools.
Maintainsan accurateworkload tracking tool thatutilizescurrent labor standards and delivers clear reporting showing the impact of workload.
Ensures corporate partners are knowledgeable about field priorities and challenges, understanding how timing, task volume, and execution impact store performance and team experience
Responsible for the timeline,templatesand collection of data for all workload driving initiatives.Maintainsformal documentation related to the expectations and timelines for all storeworkload
Training and Education:
Manages the deployment of effective learning solutions and/or programs of varying complexity across all learning content platforms that storesutilize
Works collaboratively with Store OperationsLeadershipand Corporate Learning and Communications to ensure alignment of strategy, consistency of content and ease ofexecution in a fast-paced storeenvironment.
Health and Safety Requirement
Every employeeis responsible forcontributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Skills and Qualifications
This role requireshands‑ onexperience supporting retail store operations. Successful candidates will bring direct experience communicating to, supporting, and enabling store leaders and frontline teams in a live retail environment.
Must live within a commutable distance to our Corporate Office located in Freeport, Maine. This is an in-office role.
3+ years of experience in a retail communication role focused on field or front-line audiences
Time in stores, 2+ years in a retail store leadership role.
Exceptional communication skills, excellent time management skills and ability to prioritize / manage significant multiple tasks & projects
Strong track record developing & implementing strategies & tactics in a cross functional environment, focused on balancing store needs/desires with corporate business strategy objectives.
High sense of urgency with demonstrated ability to work independently and make effective decisions in a timely manner
Experience building and delivering communications specifically for a decentralized retail store environment, including task, workload, and execution planning tools.
Exceptional technical aptitude and experience with various technical communication platforms to include Microsoft Office Suite and O365 sites/site management.
Exceptional written communication skills with demonstrated experience communicating to retail store leaders and frontline teams.
Exceptional project management and organizational skills with the ability to translate technical information into simple language store teams can understand and execute against
Ability to interact and negotiate frequently with senior management.
Proven track record of driving results in sales, service and people development.
Strong attention to detail and innovative problem-solving skills.
Experience with and proficiency in store communications platforms such as Microsoft Office, SharePoint, and Zipline preferred.
Occasional travel required (a few times per year for short trips).
On‑call responsibility as needed for urgent and/or emergency business matters, including after‑hours and weekend support for store operations.
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.

Welcome to the outside. The official LinkedIn for L.L.Bean. #BeanOutsider
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.
While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, and preservation of the natural environment. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.
L.L.Bean can be found worldwide on http://www.llbean.com/ and in over 160 countries via the catalog and website.
http://www.llbeancareers.com
http://www.llbeanbusiness.com
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