Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
The Assistant Manager, Paid Media will be responsible for leading day-to-day integrated media operations for several Grab verticals in the Philippines. In this role you will report to Paid Media Lead for the market and you will ensure that campaigns are set up and executed to support the business goals of all the verticals. You will also lead the way in building media strategies, streamlining operations and executing towards better business performance through paid media.
Develop integrated media plans and recommendations for Philippines across all Grab verticals, managing offline and online channels with a strong digital skew.
Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.
Recommend effective media strategies across traditional offline channels, self-serve digital platforms, and third-party media partners.
Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.
Manage and work closely with media agencies supporting media planning and execution, as well as publishers and internal stakeholders to align media plans, campaign briefs, recommendations, and timelines.
Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.
4+ years of experience in integrated media planning, paid media strategy, performance marketing, or media agency experience.
Experience independently developing media plans or recommendations for a defined business area or portfolio.
Strong understanding of integrated media planning fundamentals across offline (OOH, TV, Radio, Print) and digital channels, including audience strategy, channel selection, flighting, and measurement.
Experience planning multi-channel campaigns across self-serve digital platforms, programmatic, and traditional offline media.
Translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.
Analyse media and business performance data and present clear insights to senior stakeholders.
Direct experience managing and working closely with external media agencies supporting media planning and campaign execution.
Experience with Google Ads, Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective.
Experience with programmatic platforms, DV360, DSPs or third-party open-exchange partners.
Strong knowledge of the Philippines digital media and advertising landscape.
Experience supporting campaigns for a consumer technology, ecommerce, retail or platform business.
We care about your well-being at Grab, here are some of the global benefits we offer:
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.
At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs:
Heart
We work together as OneGrab to serve communities in Southeast Asia
Hunger
We work to understand ground truths and drive improvements, big and small
Honour
We keep our word and steward our resources wisely to build and sustain trust
Humility
We are a constant work-in-progress, and we never stop learning to get better
