If you are looking to excel and make a difference, take a closer look at us…
The candidate will need to display a strong understanding of the media landscape (digital and traditional) in order to provide effective media recommendations and strategies to drive business results.
The role requires the candidate to take and align briefs across business stakeholders to develop media plans that deliver measurable targets for the business.
Reporting to the Head of Media & Channels, the candidate will also need to work with the media agency on campaign analysis and reporting to measure effective of campaign strategies and cost efficiencies.
Functional (job responsibilities)
Support the business - including consumer (PFS), business (BCB/SME), and Islamic bank (HLISB) - with media planning by proposing optimal channels and touchpoints that drive desired campaign results.
Conduct analysis using campaign data and insights to make strategic decisions for campaign optimization to improve media spend efficiencies to drive media metrics, conversion targets, and brand growth.
Implement and maintain necessary campaign tracking and attribution tools including any ad-tech setup for campaign optimization and measurement.
Campaign reporting and benchmarking to ensure the business is able to monitor and benchmark our continuous growth overtime.
Channel management for the bank’s EDM platform to ensure smooth delivery of direct marketing campaigns within best practice.
Managerial (team/group responsibilities)
Manage media agency and media partners for coordination of campaigns and to maximize ROI on any media packages/investment.
Organizational (organizational responsibilities)
Conduct periodic media reviews with the agency and relevant stakeholders to ensure initiatives are on track to meet business goals.
Education/Qualification
Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.
Experience
Knowledge of a broad spectrum of media inventory and platforms to be able to recommend a robust media strategy
Proficient in digital media/marketing approaches to drive optimization goals
Able to think strategically to create media proposals that deliver communications via impactful and cost-efficient channels
Able to analyse campaign metrics and provide recommendations to improve campaign performance
Familiar with media best practices, content formats, and business tools
Familiar with EDM platforms and best practices
Special Skills
Able to work with Google Ads Manager, Facebook Ads Manager, or equivalent digital marketing campaign dashboards.
Able to use Google Analytics, Adobe Analytics, or equivalent web analytics tools to extract data and create reports
Familiar with campaign tagging methodologies (e.g. pixel tagging, conversion tagging, etc.)
Familiar with email delivery tools such as Mailchimp, Vertical Response, etc.
Digital marketing certifications are an added plus
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with regional presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY21, the group revenue was RM2.43 billion.
MFM is one of the major poultry integrators in poultry feeds, breeding, farming with a state-of-the-art processing facility across the poultry value chain. Designed to meet the domestic and international markets, the advanced facility will process up to 300,000 birds per day.
With our asset of 3,000 people, we have transformed and grown in Malaysia and regionally. Synergising with our workforce, we embrace Artificial Intelligence, Big Data, Internet of Things (IoT) in our day-to-day business. Through our partnership with Tyson Food, Inc. and Toyota Tsusho Group, we aspire to be a leading global halal food enterprise while achieving sustainable development goals.
Building the workforce of the future…Today. We invite you to be part of our team!
Visit https://www.mfm.com.my/careers/ or apply via the Jobs tab in Linkedin.
