Job Description

CRM & Loyalty Strategy (Shukran Integration)

• Act as the primary bridge between the Brand and the central Shukran loyalty team to harness member data for targeted growth.
• Develop and execute end-to-end CRM lifecycles (Acquisition, Retention, Win-back) to maximize Customer Lifetime Value (LTV).
• Segment the database based on RFM (Recency, Frequency, Monetary) analysis to ensure hyper-personalized communication.

Marketing Analytics & ROI

• Establish KPIs for all marketing activities and provide deep-dive post-campaign analysis to measure lift in footfall, conversion, and basket size.
• Utilize data to forecast the impact of promotions and events, moving away from "gut feel" to a predictive modeling approach.
• Monitor marketing spend efficiency (CAC vs. LTV) and recommend budget reallocations based on channel performance.

Strategic Planning & Budgeting

• Prepare the annual marketing budget with a focus on high-ROI digital and CRM channels.
• Create a data-backed marketing calendar that aligns seasonal launches with specific high-potential customer segments.
• Collaborate with Buying and Merchandising teams to align inventory levels with planned CRM triggers.

Market Research & Consumer Insights

• Set parameters for market research to study customer profiles, buying patterns, and cross-shopping behavior within the Landmark portfolio.
• Translate market research findings into specific "Action Plans" for the Concept to improve brand stickiness and market share.

Omnichannel Brand Consistency

• Ensure that personalized CRM offers are seamlessly integrated with ATL/BTL activities (Windows, Social, In-store visuals).
• Liaise with agencies to ensure that creative assets are optimized for various digital segments identified through data.

People Management

• Lead and mentor the marketing team, fostering a culture of "Data First" decision-making and continuous A/B testing.

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.