Sony Music Entertainment

Assistant Manager - Marketing, South

Sony Music Entertainment  •  Chennai, IN (Onsite)  •  1 month ago
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Job Description

Sony Music South is looking for a creative, culturally attuned marketing professional to join our team in Chennai. In this role, you will be instrumental in shaping how our soundtrack releases and artists connect with audiences - across social media, digital platforms, and beyond. You will work closely with a diverse network of external stakeholders spanning the creative community, alongside internal teams across catalogue and digital, ensuring every campaign is thoughtfully crafted, trend-forward, and executed with precision. The ideal candidate brings a genuine passion for music, a keen eye for detail, and the agility to manage multiple priorities in a fast-moving creative environment.

What you'll do:

  • Develop and execute marketing strategies for new and catalogue releases across digital, social, and on-ground channels
  • Own social media content planning and publishing — staying ahead of platform trends, formats, and audience behaviour
  • Curate and manage influencer campaigns and content creator partnerships end-to-end
  • Liaise with artists, producers, digital partners, radio, TV, and PR teams for coordinated campaign rollouts
  • Track campaign performance, maintain records, and ensure efficient utilisation of marketing budgets

Who you are:

  • 2–3 years of experience in marketing, preferably in music, entertainment, media, or a culturally driven brand
  • Genuinely passionate about music - Tamil and Malayalam market fluency is a strong plus
  • Deeply plugged into social media trends; you understand what works on Instagram Reels, YouTube Shorts, and what's coming next
  • Sharp eye for detail with the ability to juggle multiple campaigns and deadlines without dropping the ball
  • Skills: Creativity, Analytical outlook, Organisational skills, Communication skills- local language adaptability
  • Native fluency in Tamil language is a must.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Sony Music Entertainment

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Industry
Arts & Entertainment
Company Size
5,001-10,000 employees
Headquarters
New York, NY
Year Founded
Unknown
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