The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
Job Purpose:
Support the Marketing Communication team in executing brand campaigns, content production, and media activities to strengthen Burger King’s visibility and engagement across all communication touchpoints. This role will coordinate with agencies and cross-functional teams to deliver high-quality creative assets, ensure timely campaign rollouts, and monitor communication effectiveness.
Main Responsibilities:
Campaign Execution Support
Assist in rolling out ATL and BTL communication campaigns, including digital, social, print, and in-store media.
Coordinate with agencies for artwork, media placements, and campaign adaptation.
Manage day-to-day content scheduling and posting across Burger King’s owned social channels.
Ensure consistency in messaging, brand voice, and creative execution.
Content & Social Media Management
Support content development for social media (Facebook, LINE, TikTok, IG, YouTube), ensuring timely posting and engagement tracking.
Monitor competitor communication activities and provide benchmarking reports.
Support influencer/creator partnerships by coordinating timelines, assets, and deliverables.
Reporting & Insights
Track campaign performance metrics (reach, engagement, awareness uplift).
Consolidate reports for weekly and monthly reviews with the MarCom Manager.
Identify content and campaign learnings to improve future communication.
Administrative & Coordination Support
Maintain campaign calendars, asset libraries, and approvals.
Assist in budget tracking, vendor coordination, and invoice processing.
Support preparation of internal presentations and reports.
1–2 years of experience in marketing or digital communication, preferably in QSR, FMCG, eCommerce, or retail.
Strong attention to detail and project coordination skills.
Familiarity with content management systems, mobile applications, or CRM platforms is a plus.
Good command of English (both written and spoken).
Creative thinking, problem-solving mindset, and passion for consumer behavior.
Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
Minor International (MINT) is a global company focused on two core businesses: hospitality and restaurants. MINT is a hotel owner, operator and investor with a portfolio of over 550 hotels under the Anantara, Avani, Oaks, Tivoli, NH Collection, NH, nhow, Elewana, Marriott, Four Seasons, St. Regis and Radisson Blu brands in 57 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. MINT is also one of Asia’s largest restaurant companies with over 2,600 outlets system-wide in 24 countries under The Pizza Company, The Coffee Club, Riverside, Benihana, Thai Express, Bonchon, Swensen’s, Sizzler, Dairy Queen, Burger King, Coffee Journey and GAGA brands, as well as over 1,000 further outlets held through MINT’s strategic alliances (i.e. S&P and BreadTalk).
