Job Description
Planning & Budgeting
• Support in monitoring the spends of the annual marketing budget
• Support in maintaining budget controls on the assigned marketing budget
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
• Assist the Senior Manager - Marketing in planning the Marketing Calendar
• Assist in implementing all planned thematic and tactical activities in adherence to the Marketing Calendar
Marketing Execution
• Support in building and enhancing the brand Image of the concepts in line with its objectives
• Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
• Manage all in-store creatives including generic, seasonal, promotional and sale POS
• Work alongside the Senior Manager - Marketing to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
• Basic knowledge of LED screens
• Work closely with the Graphic Designer in managing the entire window process - sourcing suppliers and samples, completing allocations for all stores across territory
• Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc
• Collate competitive research on window schemes, season launches, sales, promotions and offers
• Help review the effectiveness of advertisement promotions and take corrective actions
• Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
• Support in recommending store promotions in consultation with Retail Operations/ Concept Marketing
• Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
• Prepare the LPOs (job orders) for the same and maintaining a monthly update to the ‘spend vs. budget’
Marketing Coordination
• Coordinate with Concept managers on a monthly basis, to understand and meet their requirements of signage’s, POS materials, display stands etc and ensure consistency in creatives, advertising, promotions and events
• Coordinate all marketing activity including advertising campaign, in-store graphics, windows, launch event and PR for store launches
• Coordinate with the Stores for the following:
• POS Requirements for the launch of Marketing Promotions
• Consolidation and follow up of their requirements with regards to marketing and retail consumables
• Planogram for the launch of the activities in stores and follow up on the same to ensure timely launch
• Liaise with Concept Marketing teams to coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
• Coordinate cross promotions, tie-ups, brand events for store launches, customer evenings and fashion shows (if applicable)
• Follow through the media advertising maintained with the agency
• Coordinate with the Advertising agency for the artworks, media materials, photo shoots
• Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows
• Coordinate all corporate / brand events including brand launch, seasonal launches etc under the guidelines of the Territory/ Regional Marketing Manager
• Coordinate all direct mailing activities
• Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc.
• Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments
Market Research
• Partner with Corporate / Concept Marketing for periodic market research to study the customer profile / preferences and buying patterns
• Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
Other Marketing Activities
• Coordinate with other outside agencies in consultation with Concept marketing for order placements and printing needs, shopping bags, stickers, flyers, and other sales material
• Support in managing Cross Promotion (i.e. Banks, Airline)
• Coordinate with Public relation agencies for PR and media coverage
• Maintain, update website and coordinate with technical agency for the same
• Help manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program
• Regular updates on brand marketing to the concept marketing team
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
