Location: KL Sentral
Department: Marketing
Entity: AAAMS
Status: Full Time
Ready to make waves in the airline industry? As an Assistant Manager, Marketing, you will lead the development and execution of local marketing and market development initiatives to drive demand, strengthen brand presence, and achieve business objectives.
Reporting to the Marketing Manager, you will take ownership of campaign execution, collaborate with cross-functional teams, and ensure all marketing activities are aligned with strategic goals. This role requires a balance of creativity and analytical thinking, with the ability to translate insights into impactful campaigns that deliver measurable results.
✈️ Campaign Lead – Lead the end-to-end execution of marketing campaigns by briefing internal teams and agencies, reviewing and refining creative concepts and media plans, and ensuring timely and high-quality delivery.
📊 Performance Driver – Monitor, analyse, and report campaign performance against defined KPIs, providing insights and recommendations to optimise future campaigns.
🤝 Cross-Functional Partner – Work closely with PR, Digital, Brand, and other stakeholders to align campaign strategies, timelines, and messaging for seamless execution.
🎨 Creative Strategist – Identify and leverage innovative, cost-efficient marketing channels to maximise reach, engagement, and brand visibility.
🌍 Brand Builder – Champion AirAsia’s brand positioning as a leading global low-cost carrier through consistent and impactful marketing efforts.
📢 Content Enabler – Oversee and contribute to the development of engaging campaign content across digital platforms, social media, and marketing communications.
📰 Stakeholder Manager – Build and maintain strong relationships with agencies, media vendors, and partners to ensure effective collaboration and value delivery.
📈 Market Developer – Support market development initiatives by identifying trends, opportunities, and customer insights to drive growth.
⚡ Team Support & Leadership – Provide guidance to junior team members and support broader marketing initiatives and ad-hoc projects as required.
🔥 Strategic & Data-Driven – Able to translate data and insights into actionable marketing strategies that deliver results.
📢 Marketing Practitioner – Proven experience in managing and executing marketing, advertising, and social media campaigns with strong attention to detail.
🎯 Project Manager – Skilled in managing multiple campaigns and stakeholders in a fast-paced environment, delivering on time and within budget.
⚡ Agile & Independent – Comfortable working independently while adapting quickly to changing priorities and business needs.
🗣️ Influential Communicator – Strong verbal and written communication skills, with the ability to engage effectively with senior stakeholders and external partners.
🌏 Commercially Aware – Strong understanding of market trends, consumer behaviour, and business financials.
✈️ Passionate About Travel – A genuine interest in travel and appreciation of diverse cultures, with the flexibility to work across time zones.
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone.
We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping.
If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us.
