GM has built a Digital Retailing Platform (DRP) that deliversa seamless, end-to-end vehicle shopping and purchase experience for customers and dealers. Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints. The platform is developed in conjunction with a technology provider experienced in automotive digital retailing.
The Assistant Product Manager - Digital Retail Platformis responsible forsupporting and driving key elements of the DRP experience, including thevehicle configurator, brand relationship management, andCarBravodigital retail experiences. As a connector across product, UX, brand, and technology teams, this role helps shape the roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.
What You'll Do
Reporting to the Product and Innovation Manager - Digital Retail Platform, the Assistant Product Manager - Digital Retail Platform will:
Serve as the product owner for the Configurator within the Digital Retail Platform, ensuring the experience isaccurate, continuously optimized, and aligned to brand, dealer, and customer needs.
Act as a primary liaison between the DRP product team and brand stakeholders, ensuring brand-specific requirements are captured, prioritized, and clearly communicated.
Own the end-to-endCarBravodigital retailing experience,identifyingoptimizations that meet customer, dealer, and brand needs.
Lead agency partners across UX strategy and design to deliver DRP enhancements throughout the customer journey, from discovery through purchase.
Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
Translate business needs into clear product requirements, and priorities for cross-functional delivery teams.
Act as a bridge between GM business teams, ITteamsand technologypartner, enabling effective collaboration across design, development, and delivery.
Use data, customer insights, and performance metrics toidentifyopportunities, evaluate enhancements, and improve the digital shopping journey.
Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.
Support the Product and Innovation Manager in developing and launching in-platform AI initiatives to enhance vehicle discovery and purchase.
Required Qualifications
Bachelor’s degree in business, marketing, product management, communications, or any related field
5+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch
Experience workingfast-pacedproduct delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution
Experience using data, customer insights, and digital performance metrics toidentifyissues, evaluate opportunities, and improve customerexperiences
Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail
Strong stakeholder management skills, including the ability to work across business, brand, UX, and technology teams and synthesize competing priorities into clear recommendations
Passion for customer-centric digital experiences
Customer-focusedprofessional with a passion for building strong digital experiences
Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments
Collaborative team playerwho fosters an inclusive One Teammindset across cross-functional partners
Strong communicatorwith a positive, can-do attitude and solid work ethic
Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations
Preferred Qualifications
Hands-on UX experience, such as wireframing, prototyping, usability feedback, and familiarity with tools such as Figma
Understanding oftechnical concepts such as vehicle configuration data and logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams
Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders
Working knowledge of LLMs and agent frameworks, including orchestration, APIs, and data sources, with the ability to translate business goals into technical requirements and decision logic for a digital shopping agent
#LI-HP2
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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