Job Description
Assistant Manager, Digital Marketing - APAC
Department: Marketing - Marketing Communications
Employment Type: Permanent - Full Time
Location: Malaysia/Kuala Lumpur
Reporting To: Marketing Director, APAC
Compensation: RM9,000 - RM12,000 / month
Introducing Glory
Global Leaders in Customer Experience Automation
With a culture rooted in innovation, Glory’s people are transforming our customer’s businesses every day. Our automation solutions empower retailers, restaurants and financial institutions to save time, money, and deliver unrivalled customer experiences. Publicly listed and proudly international, Glory has been a trusted name for over 100 years, and a global leader for more than a decade. This reputation is built on our pioneering software and hardware combined with our dynamic people. Alongside our technology, it’s our people who drive our success.
Why Join Us
Here at Glory, our ambitions are as big as yours. And that’s why we are actively looking to recruit the best of the best. Join Glory and you will be part of the force driving our transformative technology and leading-edge innovations. That’s because every Glory solution is powered by exceptional people like you. People with experience, skills and dedication. Here, we prioritise the development and well-being of our people. Across vibrant and collaborative workplaces, you’ll team up with colleagues across the world to deliver remarkable solutions in more than one-hundred countries. Looking to make a global impact? Join Glory in innovating the future of business transformation
About the Role
We are looking for a highly motivated and data-driven Assistant Manager, Digital Marketing to lead the execution and optimisation of digital marketing programs across Asia Pacific.
This role will play a critical part in driving lead generation, demand creation, account-based marketing (ABM), marketing automation, and digital engagement activities that contribute to pipeline growth and business performance.
The successful candidate will work closely with sales, marketing, digital agencies, and regional stakeholders to deliver high-impact campaigns while leveraging data and technology to improve marketing efficiency and effectiveness.
This is an ideal opportunity for a proactive digital marketer who enjoys working independently, thrives in a fast-paced B2B environment, and is comfortable collaborating with colleagues across different countries, cultures, and functions throughout APAC.
Key Responsibilities
Digital Demand Generation & Lead Management
- Develop and execute digital lead generation strategies that support regional growth objectives.
- Build and manage integrated digital campaigns across email, website, paid search, social media, webinars, and content marketing channels.
- Support sales teams through targeted lead nurturing programs designed to accelerate prospect engagement and opportunity creation.
- Monitor lead flow, conversion performance, and funnel effectiveness to optimise campaign outcomes.
- Collaborate with sales teams to improve lead quality, follow-up processes, and pipeline contribution.
Marketing Automation & Campaign Operations
- Manage and optimise marketing automation programs, workflows, audience segmentation, and nurture campaigns.
- Build and execute end-to-end campaign journeys from lead acquisition through sales engagement and customer nurturing.
- Ensure accurate campaign tracking, data management, and reporting across marketing technology platforms.
- Support integration and alignment between CRM and marketing automation systems.
Account-Based Marketing (ABM)
- Support the development and execution of targeted ABM programs across strategic accounts and key industry verticals.
- Assist in building account lists, audience segmentation, buying committee mapping, and engagement plans.
- Coordinate personalised digital campaigns and content strategies for priority accounts.
- Work closely with sales teams to identify opportunities for account engagement and pipeline growth.
Content & Digital Experience Management
- Manage website content updates and optimisation initiatives to improve user engagement and lead conversion.
- Coordinate digital content publishing including customer stories, case studies, blogs, landing pages, webinars, and campaign assets.
- Support SEO and SEM initiatives to improve search visibility and inbound lead generation.
- Ensure consistency of brand messaging and customer experience across digital channels.
Analytics & Performance Optimisation
- Track and analyse campaign KPIs including leads, MQLs, pipeline contribution, engagement metrics, conversion rates, website performance, and ROI.
- Monitor digital marketing budgets and campaign effectiveness across channels.
- Develop dashboards and performance reports to communicate insights to stakeholders.
- Identify optimisation opportunities and recommend improvements based on performance data and customer behaviour.
Stakeholder & Vendor Management
- Partner with sales, product, regional marketing teams, and external agencies to deliver marketing objectives.
- Manage relationships with digital vendors, media partners, and marketing technology providers.
- Collaborate with stakeholders across APAC to ensure campaigns reflect local market needs while maintaining regional consistency.
- Act as a trusted advisor on digital marketing best practices and emerging trends.
Skills, Knowledge & Expertise
Required
- 5-8 years of APAC experience in B2B digital marketing, demand generation, marketing operations, or digital campaign management.
- Proven experience managing multi-channel lead generation campaigns.
- Strong understanding of marketing automation and lead nurturing strategies.
- Experience with SEO, SEM, website optimisation, and digital performance marketing.
- Strong analytical skills with the ability to interpret performance data and generate actionable insights.
- Experience managing budgets, KPIs, and campaign reporting.
- Excellent project management and stakeholder management skills.
- Ability to work independently and proactively across multiple projects.
Preferred
- Experience with Eloqua, Oracle CX, Dynamics, or similar platforms.
- Experience with Sitecore.
- Exposure to Account-Based Marketing (ABM) programs.
- Familiarity with Google Analytics, Looker Studio, or similar reporting tools.
- Experience working in regional or multinational B2B organisations.
- Understanding of customer journey mapping and digital engagement strategies.
Personal Attributes
- Strategic thinker with strong execution capability.
- Analytical and commercially minded.
- Self-starter who takes ownership and drives initiatives independently.
- Passionate about digital marketing, marketing technology, and customer engagement.
- Curious, proactive, and continuously looking for opportunities to improve performance.
- Comfortable engaging with stakeholders across different cultures, markets, and working styles throughout APAC.
- Collaborative team player who can effectively influence without direct authority.
What You'll Gain
- Exposure to regional APAC demand generation and digital marketing strategy.
- Hands-on experience with marketing automation, ABM, CRM, analytics, and digital technologies.
- Opportunities to work closely with sales and leadership teams on pipeline and growth initiatives.
- Ownership of campaigns that directly influence business performance and revenue outcomes.
