Job Description

About the Role

The Assistant Manager, Digital Marketing is a key contributor to DKSH's global digital presence, leading Search Engine Optimization (SEO), AI-driven search optimization, and corporate social media initiatives across multiple markets. This role directly advances business growth and digital transformation by strengthening brand visibility, deepening audience engagement, and safeguarding DKSH's online reputation at scale.

What You Will Deliver

• Drive the development, execution, and continuous improvement of SEO strategies, including performance reporting and optimization initiatives that elevate DKSH's digital presence globally.
• Lead the research, planning, and execution of advanced search optimization approaches, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search technologies, to ensure DKSH remains visible in the evolving search landscape.
• Strengthen brand visibility across AI-powered and generative search platforms through effective on-page and off-page optimization techniques.
• Oversee technical SEO and AEO initiatives — including log file analysis, robot directives, structured data implementation, schema markup, and Core Web Vitals optimization — to ensure technical excellence across DKSH's digital properties.
• Support marketing teams in adapting to evolving consumer behaviors shaped by agentic AI, ambient AI, and emerging digital technologies, enabling informed and future-ready marketing strategies.
• Lead the management and administration of all corporate social media channels and digital platforms, ensuring consistent and impactful brand presence across markets.
• Track audience engagement, social media trends, and community growth to drive continuous improvements in digital performance and reach.
• Monitor online platforms for reputational risks and manage potential digital crisis situations proactively, protecting DKSH's brand integrity.
• Prepare regular analytics and performance reports with clear, actionable recommendations that support stakeholder decision-making and campaign improvement.
• Establish and maintain digital marketing policies, governance frameworks, and standard operating procedures (SOPs) that ensure consistency and accountability across all digital activities.
• Lead complex digital projects end-to-end, prioritizing initiatives and coordinating multiple stakeholders across regions to deliver measurable outcomes.

What You Bring

• Bachelor's degree in Digital Marketing, Computer Science, Business Administration, or a related discipline.
• Minimum of 7 years of experience in digital marketing, social media management, or digital communications.
• Proficiency in digital tools such as Hootsuite, Talkwalker, and Screaming Frog.
• Proven experience managing regional or multi-market digital campaigns with measurable results.
• Strong hands-on expertise in SEO, paid advertising, website analytics, and social media management.
• Experience collaborating effectively with external agencies, technology partners, and service providers.
• Excellent written and verbal communication skills in English.
• Familiarity with AI-powered marketing technologies and digital transformation initiatives is an advantage.
• Prior experience working with business-to-business (B2B) brands or industries is preferred.
• Highly motivated, dependable, resilient, and committed to delivering results in a fast-paced, multi-market environment.

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Digital Marketing.