Accor

Assistant Manager - Digital Marketing

Accor  •  Chennai, IN (Onsite)  •  3 months ago
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Job Description

Pullman Chennai Anna Salai offers 232 stylish rooms, a swimming pool, fitness center, spa, two signature dining venues, versatile banquet spaces, boardrooms, and social lounges-ideal for business and leisure travelers. The hotel is perfectly equipped to host a wide range of MICE events, featuring versatile modular venues that can accommodate up to 400 guests, from intimate meetings to grand celebrations.

  • Increase of qualified website traffic to portal.
  • Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
  • Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
  • Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
  • Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
  • Increase incremental revenue over need periods.
  • Manage with key project team the implementation of tactical campaigns eg: Super Sale
  • Manage relationship and key co-operative projects with tourism organisations / partners
  • Email Marketing
  • Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
  • To ensure consistency of message and offers that are revenue generating and meeting objectives.
  • Using in-depth analysis of email marketing results to increase ROI.
  • To proactively increase email database records from residence
  • Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
  • Co-manage advertising campaigns.
  • Manage KPI’s to constantly improve website performance.
  • Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications

Qualifications

  • Bachelor’s Degree
  • Minimum 2 years of experience in a similar role
  • Excellent reading, writing and oral proficiency in English language
  • Proficient in MS Excel, Word, & PowerPoint

Additional Information

  • WHAT IS IN IT FOR YOU:
  • Come As You Are
  • Work With Purpose
  • Grow, Learn and Enjoy
  • Explore Limitless Possibilities
Accor

About Accor

We are Accor

We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.

We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

Industry
Travel & Hospitality
Company Size
10,000+ employees
Headquarters
Issy-les-Moulineaux, FR
Year Founded
Unknown
Website
accor.com
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