Job Description

The team:

The Digital Analytics and Insights team supports the business by driving digital analytics implementation and personalisation, alongside delivering core analysis, reporting, and segmentation for digital marketing campaigns, online application forms, websites and mobile apps across CIMB groups.

Your Role:

Digital Analytics and MarTech Specialist

We are looking for a forward-thinking Front-End Developer who specializes in Digital Analytics, Personalisation, and MarTech Innovation

1. The Builder: You will use your coding skills (JavaScript, HTML, CSS) to engineer robust data collection (Adobe Analytics) and personalization (Adobe Target) layers.
2. The Researcher: You will lead R&D initiatives to evaluate new MarTech tools, solve emerging challenges (like cookie deprecation), and prototype solutions for both Web and Mobile Apps.

Key Responsibilities *

1. Analytics Tagging & Implementation

• Data Layer Management: Collaborate with core developers to define and maintain a JSON-based Data Layer to expose application data to the tracking scripts.
• Tag Management: Configure Adobe Launch (Tags) properties, creating Rules, Data Elements, and Extensions to trigger tracking based on user actions (e.g., page loads, clicks, video interactions).
• Custom Code: Write custom JavaScript within the tag manager to handle complex data scraping, manipulation, or complex event triggers.
• Quality Assurance: Debug and validate tracking requests using tools like Adobe Experience Platform Debugger, Charles Proxy, or browser network logs to ensure data accuracy.

1. Personalisation & A/B Testing

• Experience Setup: Use HTML, CSS, and JavaScript to code and execute A/B tests and personalization activities within Adobe Target.
• Technical Setup: Write scripts to dynamically insert content, hide elements, or restructure page layouts for test variations ensuring flicker-free experience delivery.
• Troubleshooting: Diagnose rendering issues in SPAs (Single Page Applications) or complex web environments.

1. Collaboration & Maintenance

• Translate business tracking requirements into technical implementation specs.
• Monitor existing tags to ensure site updates or deployments do not break existing tagging or personalization selectors.

1. R&D & Innovation:

• Proactively researches new features within the MarTech stack (e.g., new Adobe extensions, browser privacy updates like ITP/ETP) to identify opportunities for improvement.
• Independently investigates technical feasibility for new channels (Web vs. App) and emerging technologies (e.g., Server-Side tagging, Consent Management Platform, Customer Data Platform, etc.).
• Interest in exploring "Proof of Concepts" (POCs) for emerging web/app technologies.

1. Regulatory Compliance

• Ensures all operations are in compliance with departmental, local, Group and regional regulations
• Ensures compliance with regulatory requirements, internal and external auditors

Job Specification *

• Bachelor's Degree or Professional Qualification in the relevant discipline (Finance/Business/Financial Engineering/ IT/Computer Science/Data Science and Analytic)

Added advantage but not required: Adobe Certified Expert (ACE)

• At least 3 years of experience of relevant banking background in established bank / financial institutions or digital agency in digital analytics and digital marketing exposure.

Required Competencies and Skills *

Technical/Functional skills

• Front-End Engineering: Advanced proficiency in core web technologies, specifically JavaScript (ES6+), HTML5, CSS3, and jQuery, with a focus on DOM manipulation.

• Adobe Solutions Mastery: Hands-on expertise in Adobe Launch/Data Collection (Rule configuration & Custom Code), Adobe Analytics (Tagging strategy), and Adobe Target (Activity setup & VEC).

• Mobile App Implementation: Experience deploying Adobe Mobile SDKs for iOS and Android; familiarity with mobile frameworks (React Native) and messaging platforms (Airship, Appsflyer) is a strong advantage.

• SPA Architecture: Proficiency in architecting tracking solutions for Single Page Applications (SPA), specifically handling state changes in React, Angular, or Vue environments.

• MarTech Ecosystem: In-depth knowledge of the wider digital marketing stack, including but not limited to Customer Data Platforms (CDP) and Data Management Platforms (DMP).

• Data Strategy & Integration: Ability to connect disparate data points across platforms to construct a holistic customer view.

• Analytical Insight: Strong capability to move beyond implementation—translating technical data collection into actionable business insights.

Personal/Soft Skills & Competencies

• Autonomy & Collaboration: Balances independent execution with effective teamwork, seamlessly managing multiple concurrent projects and priorities.
• Meticulous Execution: Demonstrates absolute precision in coding and data handling; ensures zero-defect syntax to guarantee data integrity.
• Analytical Troubleshooting: Exhibits deep curiosity and rigor in investigating root causes to resolve complex technical blockers.
• Technical Translation: Articulates complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Adaptive Agility: Willingness to learn new platforms/MarTech (e.g., Airship, CDP) and evolves technical skill sets to match the changing marketing landscape.
• Innovation Mindset (R&D): Proactively scouts emerging MarTech features and industry trends to identify opportunities for system improvement.
• Results-Driven: Proven track record in managing project lifecycles and delivering on digital performance targets.
• Culture Champion: Fosters a culture of service excellence and continuous growth to attract and retain top talent within CIMB Group.

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.