Job Description

Purpose & Overall Relevance:

Lead the planning and execution of culture marketing partner management and activation of influencers within Japan, to contribute to the growth of lifestyle business. Support Japan Culture Marketing team’s servicing operations.

Key Responsibilities:

• Own end-to-end management of influencers: talent sourcing, networking, negotiation, contract sealing, servicing, activation
• Ensure to follow global operational practices.
• Comply with Contract Approval Form (CAF) procedures for new partners and renewals and ensure proper maintenance of AMS system.
• Create, manage and execute Partner Activation plan for signed partners and continuously update the Partner Activation Tool (PAT): contract period, contract value, partners priority relevance, social media stats, tracking of contractual appearances and encouraging optimal presence of adidas amongst brand partners.
• Support Japan Culture Marketing in service operation
• Research and prepare presentations/documents for internal and external stakeholders.
• Establish and maintain strong relationships within Japan’s Entertainment, Streetwear, Art, and Fashion circles, i.e. actors, musicians, stylists, designers, artists, industry VIPs. Attend events and industry meetings for networking, when relevant.
• Consistent collaboration with Japan cross functional teams across Brand Activation, Brand Communications, Product Marketing, Sales, Business Units and global Culture Marketing
• Maintain brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.

Key Relationships:

• Local Business Unit Teams
• Local Brand Activation Teams
• Product Marketing Teams
• Sports Marketing
• Sales
• Key Wholesale Partners
• Industry contacts (agencies, individuals, brands)
• Finance
• Legal

Requested Knowledge, Skills and Abilities

• Strong knowledge and awareness of the music/fashion/style/entertainment industry
• Creative Thinker & Problem Solver
• Strong attention to detail, results-focused
• Avid Communicator: Vital to keeping colleagues, community informed and engaged
• Strong networking and interpersonal skills
• Self-initiator, capable of determining priorities
• Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
• Project management skills and an ability to work well in a team environment
• Ability to write reports, business correspondence and presentations
• High level of proficiency in Word, Excel, PPT and Outlook.
• Excellent understanding of ‘Service-Provider Approach’ to relationship management
• Strong organizational, problem solving, time management and resolution skills.
• Unconventional business hours may be required. (evenings, weekends)

Requisite Education and Experience / Minimum Qualifications:

• Strong network in the local Entertainment & Influencer scene
• Four year college or university degree in Marketing, advertising or related field
• Minimum 3 years of experience in related fieldEquivalent combination of education and experience may be substituted for degree.
• Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.
• Business Level English
• Fluent in Japanese