As CRM Journey Specialist, you will be responsible in overseeing and optimizing holistic, data driven customer journey across various touchpoints, ensuring that the customer experience is seamless, personalized, and engaging, with Salesforce as the CRM platform with a focus on Quality Assurance (QA), campaign management, and market management.

EDUCATION LEVEL / TRAINING

• Technical Education in IT/Computer Science
• Bachelor degree in Communications, Marketing, Information Technology or a related discipline
• Master’s degree in Communications, Marketing, Information Technology or a related discipline (Optional)

EXPERIENCE

• 4-7 years of overall work experience

• Ideally 3+ years of Salesforce portfolio/similar experience

• Experience working with all Marketing Cloud Builders and Studios, including Cloud Pages, Smart Forms, Tracking, Email Studio, Social Studio, Journey Builder, Contact Builder, Audience Builder, Mobile Studio, Automation studio

• Experience in holistic data-driven personalized 360° customer marketing approach and data driven customer journey creation, journey development, ideally with automotive background

• Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns.

• Understanding of overall Salesforce tech landscape

• Ability to elicit and translate local market Business and technical requirements and provide optimization strategies and solutions that can scale across multiple business units

• Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration

• Industry experience (optional)

SPECIFIC KNOWLEDGE/SKILL

• Salesforce Marketing Cloud

• Experience within e-commerce platforms & martech tools

• Experience working with many markets / international client experience is a plus!

• Good understanding of audience strategy and personalization

• Good team player and excellent analytical problem-solving skill.

• Self-motivated, result-oriented, hardworking and able to work under pressure.

• Customer service oriented and strong service mind.

• Fast learner, independent, with high creativity thinking.

• Good communication skills, ability to communicate and develop relationships across all levels of the organization and cross culturally.

• Good English communication both writing (including presentation slides) and speaking